You must be positive, motivated, and comfortable with change, with experience and passion for implementing the Company s content strategy, creating relevant content, blogging, and social media management. Strong creative writing and storytelling skil... Read More
Job Description Job Summary:Progress Residential is making an impact on the single family residential rental industry by providing the best homes in the best markets with the best customer service. Our Content Manager/Copywriter will execute content strategy, create content, develop brand awareness, generate inbound traffic and cultivate leads and sales, and use social media to develop and promote Progress Residential s brand and image to current and potential residents. For this position, you must have strong communication and copywriting skills, experience writing for multiple formats and experience writing in varying styles. You must be results oriented and be proven in your ability to work with senior management and key stakeholders. You must be positive, motivated, and comfortable with change, with experience and passion for implementing the Company s content strategy, creating relevant content, blogging, and social media management. Strong creative writing and storytelling skills and an attention to detail will lead to success. You must have a solid understanding of social media techniques and strategies as they relate to the corporate world. Social media channels will include but not be limited to Facebook, LinkedIn, Instagram, G+, YouTube, and Pinterest.Essential Functions:Serve as copywriter: quickly adopt company tone and voice, revise existing copy and author original content including; short/long form blog and social posts, website content, marketing emails, internal and external communications, and other written content as neededManage all social media content, ensuring continuity in messaging, brand imagery and impactAssist in conceptualizing and developing original content marketing initiatives and campaigns designed to reach target customers and current customersProactively seek out new ideas to present to stakeholders and leadership that increase engagement and brand visibility, such as, user-generated content, contests/sweepstakes, brand ambassador programs, and crowdsourcingCreate relevant, compelling content to reach and engage the company s ideal customers and influencers across multiple platforms, primarily through social media, blog, and emailPrepare and deliver weekly, and monthly reports that contain metrics and analysis of social media content in all channels, make recommendations to continually improve effortsWill report to the Director of Marketing to develop, refine, and drive the social strategy for the brand - setting/planning the calendar, creating assets, and driving toward specific metricsMaintain an effective balance of original content together with user-generated content to optimize consumer engagement and brand advocacyBecome an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriateFunction as the in-house \"Social Media Guru\" keeping your finger on the pulse of current trends, technologies, and up and coming platforms to exploreEditorial review of content, ensuring quality of content publishedAuthoring and editing internal communications Qualifications:Bachelor s Degree in Marketing, Communications and/or Journalism Degree required2 or more years experience in social media management e.g., managing brand development, build brand advocacy, social media campaigns in a business environment with responsibilities for supporting projects and key business goals.2 or more years experience copywriting for B2C marketingExperienced storyteller with the ability to draw compelling stories from a variety of topicsUnderstanding of how to create social media-friendly voice in social media to build authentic, relevant, interactive consumer conversations and relationshipsCampaign measurement capabilities (Facebook, Instagram, YouTube, etc.)Possesses organizational skills to work in a deadline-driven, detail-oriented environment.Strong MS Office skillsAble to work flexibly and productively in a dynamic environment with competing and changing priorities.Able to problem solve and see big picture .Yardi and Salesforce experience are a plus.Experience with basic graphic design program (Adobe Photoshop and InDesign) and ability to develop sales tools a plus.Excellent oral and written communication skills.Work independently with little supervision.Is customer/resident service-focused.Fosters teamwork and mutual respect throughout the company.Has experience working productively with a disbursed workforce via phone and technology.Residential Real Estate experience a plus.What you can expect from us:Progress Residential offers all of the financial and non-financial incentives you d expect from an innovative property management firm:In addition to outstanding training, we host quarterly summits and town hall meetings to encourage growth, knowledge sharing and a good time. After all, it s about progress, not perfection.We offer competitive compensation, including a performance-based bonus, depending on your role.Our generous benefits package includes comprehensive healthcare coverage for you and your family, paid parental leave, paid time off, 9 paid holidays and 1 you earned it day. Closing Statement:This brief summary is not an all-inclusive description of job duties. Other job duties and responsibilities may also be assigned by the incumbent s supervisor at any time based upon Company need. Progress Residential is a proud Equal Opportunity employer, m/f/d/v. Company Description We don't just invest in homes. We invest in communities that you can call home.Progress Residential is one of the largest providers of high quality single-family rental homes in the United States. With over 25,000 homes in the country's fastest-growing markets, we are committed to making the home rental process easy and enjoyable.At Progress Residential , we roll out the red carpet for our current and future residents. We treat them like VIPs and we are serious about customer satisfaction. Providing good customer service is not only important to external stakeholders, but internally to our co-workers as well. Whether we are working with our residents, investors or fellow employees, our mission is to provide the highest quality service through professionalism, integrity and responsiveness.Are you ready to progress your career? Join our corporate office in Arizona or become a member of our regional teams in Arizona, Nevada, Texas, Indiana, Tennessee, North Carolina, Florida or Georgia. Just as we have a home for every lifestyle, we have a career for every passion.