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Marketing jobs today are about more than creating commercials, print ads or billboards. The digital revolution changed the way companies advertise their products and services. Marketing careers now require professionals to acquire, leverage and comprehend large amounts of data. Marketers in the digital world must find innovative ways to build a brands message. This bodes well for people who are looking for careers in marketing.
Marketing Jobs Outlook
In 2016, The Bureau of Labor Statistics stated that careers in marketing, including advertising, promotion and marketing managers, would grow by an average of 10 percentthrough 2026, which is faster than the average of all occupations. The median salary for marketing managers with bachelor's degrees in 2016 was $126,389 annually.
In-Demand Careers in Marketing
Most of the popular marketing jobs today didn't exist a decade ago. E-commerce, digital marketing and content marketing were a footnote during the early days of the internet. Now, applicants seeking advertising jobs need digital marketing skills to advance their careers. In 2016, revenue from digital advertising hit $72.5 billion, surpassing TV revenue for the first time in history. Here are a few of the most in-demand job titles in digital marketing:
- Digital Marketing Specialist
- Digital Marketing Copywriter
- Digital Product Manager
- Online Marketing Manager
Other In-Demand Jobs
E-commerce marketing jobs are readilyin the digital economy. An industry that was once coined a fad in the early 2000s now totals an estimated $119 billion in revenue for the fourth quarter of 2017. E-commerce typically refers to any company that sells goods or services electronically or over the internet. Amazon is one of the largest companies in the world, and it is considered an e-commerce business.
Estimates show that the marketing industry is set to grow at an exponential rate over the next decade. Companies that need professional marketers want their applicants to bring a diverse range of skills. This is a specialized market with rapidly changing fields, including types of work and job titles.