Digital Marketing Coordinator - 60X Bowstrings (Waynesboro)

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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60X Custom Bowstrings is a fast-growing organization consisting of 5 online archery brands headquartered in Cowansville, PA. We are seeking an in house (not remote) experienced Digital Marketing Coordinator to continue growing our business, increase brand awareness and increase our sales to the next level.

Basic Qualifications:
  • Exceptional work ethic, dependable, self-motivated, driven, analytical and strategic with the ability to work with minimal guidance.
  • Excellent computer skills including good working knowledge of Microsoft Office (Outlook, Word and Excel).
  • Strong communication skills.
  • Strong organizational and planning skills.
  • Ability to perform multiple tasks in a fast paced environment.
  • Minimum 2 years of professional social media experience both organic and paid.
  • Strong Graphic Design skills with ability to produce and edit video & photography.
  • Google analytics, google ads and bing cpc experience.
  • Strong time-management and organizational skills with the ability to balance multiple projects.
  • Strong written and communication skills.

Responsibilities include but are not limited to:
  • Manage & maintain 4 company websites (Wordpress & Bigcommerce).
  • Content creation, editing,posting, scheduling and monitoring on all social media outlets to increase engagement, following & conversions.
  • Create and maintain paid social advertising campaigns in Facebook, LinkedIn, Twitter, google and bing for highest ROI.
  • Manage all SEO efforts for maximum results. Looking to take our SEO to the next level. Page 1 is no longer good enough. Top 3 and ultimately #1 rankings for high competition keywords is the goal.
  • Create daily content, graphics/design, and web development to ensure high quality ads and landing pages that improve conversions.
  • Produce & review reports to evaluate campaign performance.
  • Ability to produce projections, audits, competitor analysis, and recommendations for business development opportunities.
  • Creating ebay, amazon and ecommerce product listings.
  • Produce, manage & optimize Weekly Mailchimp Email Campaign with over 120K subscribers.
  • General marketing.
  • Photography & Video production, editing & uploading.

  • Starting Salary $50,000 plus commission based on growth from previous year
  • Endless earning potential
  • Annual performance reviews.
  • Health & vision Insurance.
  • 401K with 3% employer match.
  • Paid vacation & holidays.

40-50 hrs/week Must pass drug test and background check Interested applicants please include cover letter and case examples of past campaign performances.

Find out more about us:

    About 60X Bowstrings

    3 time world and 5 time national champion Brad Patsy founded 60X Custom Strings with a goal to provide the best possible products at the best possible price for target archers & bow hunters alike. With over a 90 world titles and over 800 national championships since 2001, 60X Custom Strings are known for quality and performance. 60X Custom Strings has become an industry leader providing top quality strings to OEM bow companies, distributors, dealers/retailers and retail customers worldwide. With our state of the art production facility and proprietary equipment and processes we are able to build the best strings in the business while keeping the price affordable for everyone from the weekend bow hunter to the tournament archer that competes worldwide.

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