Acara Solutions is seeking a Marketing Manager for a client located in Watervliet, NY.
You'd be working on a dynamic, state of the art manufacturing company, located in the Greater Capital District. We specialize in the design and manufacturing of highly engineered sealed products used on high tech analytical or processing equipment. Servicing a wide range of market segments from Semiconductor to Homeland Security. We utilize the latest equipment and processes to join advanced materials including: metalizing of ceramics, high temperature brazing, glass-ceramic sealing, welding, and critical mechanical assembly.
The Marketing Manager will be a vital member of the business team who will provide creativity, innovation, strategical thinking, and leadership skills. This is a solo multifaceted Marketing position with responsibilities to manage all aspects of the department. Applicants must have technical & manufacturing knowledge and experience. The Marketing Manager is responsible for proactively promoting, optimizing, and communicating the capabilities and sales of our technical products and capabilities through the following:Website Maintenance and OptimizationNew Product ImplementationTrade Show ManagementPress ReleasesMarketing MaterialsAnalytics
Essential Duties and Responsibilities:
(Other duties may be assigned)Perform market research and analysis to support revenue growth and goals; to include updating price list on standard products.Develop tradeshow schedules and coordinate all activities; to include managing yearly tradeshow selections, applications, and attending when needed.Identify new distributors; communicate, monitor, support, and train international distributors; to include managing distributor contracts.Monitor and establish catalog product pricing based on current costs, and market costs.Generate customer satisfaction surveys and report on customer satisfaction scoresPromote new products.Manage and update the company website, to include SEO.Develop campaigns using Constant Contact for direct email.Produce SST literature (brochures/catalogs)Coordinate lunch & learnsProduce Video or Webinars to demonstrate SST s capabilities
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
TRAVEL: This position requires traveling of approximately 5 times per year.
We offer an excellent benefits package to include:Health with Deductible Reimbursement (HRA) (effective upon hire date)Dental, and Free Vision Insurance (effective upon hire date)Matched 401k retirement savings plan (eligible upon 6 month anniversary)Generous vacation and sick time offeredProfit sharingFree Group Life Insurance & Additional low cost Voluntary Insurance is available Free Disability InsuranceHealth Flexible Savings Account (FSA) Dependent Care Assistance PlanFull access to onsite (Watervliet Arsenal) recreational facilities, to include a Fitness CenterOn-site Full Day School-Age Summer Camp Program at a Reduced FeeOn-site Snack Facilities (provide reduced fee lunches)
Required Skills / Qualifications: Must be a US Citizen (this position is located on an Army base)3-5 years of marketing experience in a technical, manufacturing, or engineering fieldBachelor's Degree in Marketing, Business AdministrationAbility to perform each of the above listed duties successfully
Preferred Skills / Qualifications:Excellent Organizational AbilitiesTechnical CapacityStrong Leadership & Collaboration SkillsDatabase ManagementProficient with Microsoft Office, Word, & ExcelExperience with Presentation and TrainingExperience with New Product Development, Lead Generation, & Pricing StrategiesExperienced with Advertising or Promotional ProgramsExperience with Executing TradeshowsExperience with Customer / Global Distributor CommunicationsAdaptability to changing demandsExcellent Written &Verbal SkillsAbility to multiple tasks, & PrioritizeAbility to manage meetings and implement projects
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EEO Employer - Minorities / Females / Disabled / Veterans / Sexual Orientation / Gender Identity.