Acara Solutions is seeking a Marketing Manager for a client located in Watervliet, NY.
The Marketing Manager is responsible for promoting sales of technical products and capabilities through updates and modifications to the website and generation of marketing materials such as literature, advertising and press releases. You'd also be responsible for direct email campaigns utilizing Constant Contact and will evaluate ROI on all advertising methods using analytics.
What your day looks like:Analyze current served markets and applications and identify new markets or opportunities to support budgeted revenue growthDevelop trade show schedule and coordinate all trade show activitiesMonitor and support International distributors and update distributor agreementsMonitor and adjust catalog product pricing based on competition and market conditionsGenerate customer satisfaction surveys and report on customer satisfaction scoresPromote new products developedManage the update (or total revamp) of website to include SEODevelop campaigns using Constant Contact for direct emailManage annual trade shows: selection, applications, coordination (including samples & shipment) and in some cases attendCommunicate with International distributors and manage contractsPerform competitive or market analysis and develop targets for sales teamProduce promotional material such as brochures/ catalogsCoordinate lunch & learnsProduce video or webinars to demonstrate product capabilities
Required Skills / Qualifications: Must be a US Citizen (this position is located on an Army base)3-5 years of marketing experience in a technical, manufacturing, or engineering fieldBachelor's Degree in Marketing, Business Administration or related fieldAbility to perform each of the above listed duties successfully
Preferred Skills / Qualifications:Excellent organizational skillsAdaptability to changing demandsExcellent verbal communicationsAbility to coordinate multiple tasksAbility to prioritizeAbility to manage meetings and implement projects
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EEO Employer - Minorities / Females / Disabled / Veterans / Sexual Orientation / Gender Identity.