marketing | Marketing Manager in Watervliet, NY

Marketing Manager

  • Acara Solutions
  • $77,920.00 - 127,920.00 / Year *
  • 1259 19th St
  • Watervliet, NY 12189
  • Full-Time

Acara Solutions is seeking a Marketing Manager for a client located in Watervliet, NY.
The Marketing Manager is responsible for promoting sales of technical products and capabilities through updates and modifications to the website and generation of marketing materials such as literature, advertising and press releases. You'd also be responsible for direct email campaigns utilizing Constant Contact and will evaluate ROI on all advertising methods using analytics.
What your day looks like:
  • Analyze current served markets and applications and identify new markets or opportunities to support budgeted revenue growth
  • Develop trade show schedule and coordinate all trade show activities
  • Monitor and support International distributors and update distributor agreements
  • Monitor and adjust catalog product pricing based on competition and market conditions
  • Generate customer satisfaction surveys and report on customer satisfaction scores
  • Promote new products developed
  • Manage the update (or total revamp) of website to include SEO
  • Develop campaigns using Constant Contact for direct email
  • Manage annual trade shows: selection, applications, coordination (including samples & shipment) and in some cases attend
  • Communicate with International distributors and manage contracts
  • Perform competitive or market analysis and develop targets for sales team
  • Produce promotional material such as brochures/ catalogs
  • Coordinate lunch & learns
  • Produce video or webinars to demonstrate product capabilities

  • .
    Required Skills / Qualifications:
  • Must be a US Citizen (this position is located on an Army base)
  • 3-5 years of marketing experience in a technical, manufacturing, or engineering field
  • Bachelor's Degree in Marketing, Business Administration or related field
  • Ability to perform each of the above listed duties successfully
  • Preferred Skills / Qualifications:
  • Excellent organizational skills
  • Adaptability to changing demands
  • Excellent verbal communications
  • Ability to coordinate multiple tasks
  • Ability to prioritize
  • Ability to manage meetings and implement projects
  • Go Beyond.
    EEO Employer - Minorities / Females / Disabled / Veterans / Sexual Orientation / Gender Identity.

    * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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