Manager/execute the enterprise marketing communication strategy across marketing touch points (corporate website, publications, social media, print/digital advertising, tradeshow/industry event presence and speaking engagements, and other marketing materials). Track and monitor all divisionally-coordinated activity. Manager the development and dissemination of through-leadership and other content through targets platforms to advance the Company's value proposition.
o Author/edit content of quarterly thought leadership publications o Collaborate with cross-functional content steering committee comprised of subject matter experts to generate relevant and compelling content o As needed, select and manager relationships and projects with external content development partners (e.g. freelance copywriters, video/multimedia production)
Lead a cross-functional team to develop the strategy for a new corporate website that elevates Company's brand imagery, and helps to drive business for the entire enterprise. Project manager the corporate website's upgrade, including integration of social media, SEO, lead generation, and content strategy to ensure the website serves as a meaningfully differentiated gateway to the organization's thought leadership and portfolio of services.
Maintain and refresh all assests on Company's official social media pages and accounts, working closely with internal stakeholders including TA (which leverages social accounts for job postings).
Work with team to curate relevant content and craft compeling commentary and copy for multiple social channels and executions.
Help be the voice of the brand - proactively engage users in online/social environments (LinkedIn, Facebook, Twitter, etc).
Convey a sense of community and build a following based on caluable content and mutual sharing.
Develop and manage media-based promotional strategy for generating awareness and recognition among prospective and existing clients and investors. Maximize the advertising budget's impact.
Assist in the selection and management partnerships with influential trade publications e.g. Ensemble IQ.
Practively leverage trade media opportunities to maximize the PR strategy.
Industry Assocaite Memberships/Event Attendance/Awards Program
Develop and manage trackers/calendars to monitor industry association memberships, event attendance and award submissions across the enterprise.
Qualify targetd enterprise-relevant events and sponsoship/awards programs to use a stratgic platform for building awareness of Company's value proposition an elevating the Company's reputationas an industry thought leader. Provide recommensations to ELT and other business leaders and manage the relationship/attendance and award submissions. Examples include FMI Midwinter and annual Top Women in Grocery Awards.
Additional Executive Communications Support
Support members of the ELT as needed in writing client communications, speeches, presentations, FAQs and talking points for industry events, conferences, board/analyst/shareholder meetings, quarterly conference calls, associate Town Hall meetings, etc.
Management/coordination of external and internal press releases.
The following are the minimum job related qualifications which an individual needs in order to successfully perform the esential duties and responsibilities of the job.
Education Level Bachelor's Degree
Field of Study/Area of Experience: Communications, Public Relations, Journalism or related field or equivalent experience
8+ years of Communications in a corporate setting
Skills, Knowledge and Abilities
Strong track record of working in Communications with experience working with senior management
Strategic thinker with the ability to culitvate relationships at all levels of the company, including Executive and C-Suite level
Excellent written and verbal communication skills
Experience in managing a webiste/content and understanding of web development process
Experience managing print communications
Experience marketing/communicating in alternative mediums (social media)
Strong prioritization skills
Strong computer skills including proficiency with Microsoft Word, PowerPoint, Outlook, SharePoint, able to handle a fast-paced environment
Sensitivity to company politics and cross-functional interdependencies
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.