Partner with Account Service and Creative Teams to identify client needs about competitive insights, syndicated/research data analysis, and custom client research to drive creative strategy development and client shopper communications.
Lead and author presentations, independently as well in collaboration, that demonstrate the ability to connect the dots of research, data, and information, yielding actionable conclusions that result in strategically sound marketing solutions/programs and breakthrough creative.
Interface with clients and client marketing research groups to promote and build deeper client partnership in order to and advance INs connectivity across client departments as well as to garner access to client specific resources and information for marketing use.
Provide supervision to the strategic planning staff at the Supervisor level and below.
Lead ongoing process improvements, including the identification of new resources and operational systems to best manage strategic planning, insight and data requests from clients.
Bachelor's Degree in Business, Marketing, Communications or equivalent job-related experience required
10+ years of experience in progressive brand marketing, promotion agency, shopper marketing or consumer marketing building strategy
A clear understanding of and ownership of the creative development process
Adept at analyzing IRI, Nielsen, and other syndicated research data tools to translate Intel into actionable marketing plans
Previous direct client interaction and account management experience
Previous experience in managing and developing teams of 2+ associates
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.