Director of Brand Strategy, Architecture and Naming - 59339BR


: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Req ID: 59339BR
Add your resume and apply to jobs with your Glassdoor profile. Create Profile. Job. The Director, Brand Strategy, Architecture and Naming is a highly visible, collaborative, Enterprise-wide leadership position within Enterprise Marketing & Design. This role is intended to inspire, lead, clarify and ensure brand strategy, architecture and naming standards across all CVS Health, our cornerstone brands and shared services. This person must be an experienced leader and proven influencer, working directly with executive leadership including the CEO and other C-Suite executives. The person holding this position will be the subject matter expert and provide leadership for the following functions across the CVS Health enterprise inclusive of our cornerstone brands CVS Pharmacy, CVS Minute Clinic, CVS Caremark and Aetna except where noted): Brand Strategy, Brand Marketing Strategy and Planning (CVS Health only), Brand Architecture, Naming. The Director will lead a team that develops the brand strategies, brand standards and maintains brand integrity across the CVS Health organization. With over 40 brands in our family of brands including the enterprise brand - CVS Health - and cornerstone brands - CVS Pharmacy, CVS Caremark, Minute Clinic and Aetna - they will play a key role in working across all CVS Health companies and shared services departments to provide consultative advice on all aspects of brand strategy, architecture and naming to support growth and ensure alignment with CVS Health business strategy.. Job Function: Product & Marketing. Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.. Glassdoor has millions of jobs plus salary information, company reviews, and interview questions from people on the inside making it easy to find a job that's right for you. * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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