Product Marketing Specialist (Canton)

Compensation

: $77,520.00 - $128,560.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



Position Description

Altair is looking for a Marketing Manager for its Solutions Marketing group. As an essential member of the data science marketing team, you are responsible for developing the messaging and positioning for Altairs data preparation technology and associated market solutions.Note: This role could be located in Bedford, MA, Troy, MI, or Toronto, Canada

  • a technology evangelist able to champion solutions
  • passionate about storytelling and about taking the complex and making it simple
  • able to understand and present technology value proposition and articulate how it solves buyers problems
  • able to speak and present about products to both external and internal audiences
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  • the solutions message, articulating positioning, key differentiators, competitive positioning, etc.
  • demand generation strategies and funnel optimization programs, working with other departments such as Global Campaigns and Regional Field Marketing to development new solutions messaging
  • marketing materials for the data preparation portfolio. This content will support the sales organization to advance deals through the sales funnel, further demand generation activities, and educate customers and prospects about Altairs differentiating capabilities. Examples include slide decks, brochures, case studies, demos, whitepapers, videos, web content, etc.
  • communication about the value of the product capabilities at corporate and third-party events, developing and sharing thought leadership and product-oriented content marketing assets such as blogs, whitepapers, use cases and social content
  • product managers, sales channels including partner managers
  • functional and regional marketing teams to roll out campaigns and programs that drive demand and assess effectiveness
  • Industry and global markets team
  • market intelligence with thorough understanding of the competition, the market, the prospects and their buying process
  • industry analyst and influencer relations, briefs media
  • Excellent people and management skills to interact with cross-functional teams and third parties
  • Team player: ability to work well within a team environment and participate in department projects
  • Ability to collaborate effectively across multiple groups at a global level
  • Ability to lead projects and mentor others
  • Experience in creating and writing marketing content, presentations, etc., and have work samples to show it
  • Strong public speaker, comfortable in front of large audiences
  • Strong research skills
  • Ability to coordinate and perform multiple tasks/projects simultaneously, balancing priorities and deliverables
  • Attention to detail, eye for quality, and strong diplomatic skills
  • Organizational and time management skills
  • Ability to work independently
  • Bachelors degree required
  • Bachelors degree in marketing, communication, or journalism preferred
  • Prior product and/or solutions marketing experience required
  • Prior experience in marketing data science technology strongly preferred
  • * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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