The Marketing Manager for Nonprofits is a critical role on the Worldwide Public Sector (WWPS) Marketing team. This person will report directly to the Marketing Lead for Nonprofits. The Nonprofit sales team is comprised of many different customer types. This role would work closely with our Nonprofit Healthcare sales teams to build, execute and report on targeted AWS led and 3rd Party events to generate sales leads within a select set of priority territories. Working with the sales team, this individual will develop and execute a go-to-market strategy that would build awareness and create demand for AWS through participating in third-party events, developing a regular cadence of AWS-led gatherings, collaborating with our Healthcare Life Sciences team to participate in their global campaigns, as well as creating targeted campaigns for the nonprofit sales team. This person will also collaborate with our AWS Partner Team, to build out a go to market plan with key stakeholders. Most importantly, this role will focus on moving contacts through the lead funnel and building out a robust database of quality contacts. This person will engage heavily with our lead development team, and our operations team to ensure our database of contacts is healthy and engaging actively with our campaigns.
The ideal candidate will take an analytical approach to problem solving, and have a proven track record in building and executing strategic marketing activity that drive new customer acquisition and grow existing accounts. This person will have experience working within cross-functional organizations and directly with sales teams in event management, production, and execution.
Create, manage and execute marketing initiatives in partnership with sales teams to drive platform awareness, adoption and accelerate usage.
Take the lead on project planning for marketing activity, which includes communication plans, promotional tactics, engaging strategic third party vendors, targeting and list acquisition, email/digital marketing strategy, tracking and measurement.
Develop demand generation strategy for key field events to drive audience acquisition.
Manage overall marketing budget and work with cross-functional marketing team members to execute events collaboratively.
Build reports to provide visibility into marketing event and campaign results and measure effectiveness, including marketing metrics, lead distribution, opportunity stages, pipeline contribution, influenced revenue, and ROI.
Facilitate marketing activity prioritization in collaboration with internal stakeholders, and develop a consistent planning and management process.
Minimum of 5-7 years experience in a high-tech B2B field marketing role.
Outstanding communication skills written and verbal.
Bachelor's degree in Marketing or Business or comparable education/experience.
Experience building, launching, and reporting on campaigns using Marketo (or another equivalent marketing automation tool) and Salesforce.com.
Highly organized and detail-oriented.
Understanding of healthcare industry and the customer buying patterns of adopting cloud technology.
Proven track record of creating and executing integrated marketing programs using tactics that include live events, webinars, digital advertising, and social networking.
Excellent project management skills.
Not afraid to try new things driven to constantly improve results.
Thrives in a fast-paced environment with the ability to pivot and problem-solve.
Keen synthesizer of information to create customized marketing messages.
A strong team player comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders product marketing, global marketing and sales teams.
Track record of developing and managing multiple marketing programs simultaneously.
Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.
Knowledge of the B2B purchase process and how to identify opportunities to create demand and help accelerate opportunities.
Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth.
Experience with targeting and segmentation and list acquisition to build prospect lists for demand gen campaigns.