The Consumer Marketing Services organization is responsible for marketing for all US consumer charge and credit products including acquisition of new members, deepening engagement in early tenure, loyalty marketing for tenured members and retention efforts spanning all channels. The Partnership Marketing Team within Consumer Marketing Services is focused driving growth and engagement amongst our largest cobrand partners.
The Senior Analyst, Delta Co-Brand Digital Acquisition will beresponsible for Delta Co-Brand Card Member growth through some of our largest acquisition channels, including Delta digital, site, and mobile channels. S/he will work closely with internal cross functional partners and our co-brand partners at Delta to develop and execute against a strategic marketing and capability roadmap to drive new acquisition growth.
This is an opportunity to join a high-performing team that delivers significant results for Consumer Marketing Services.This role is for someone with a passion for marketing, a track record of data-driven decision making, a desire to question the status quo, and a true collaborative spirit.
* Work with Senior Manager to set the strategic vision for acquiring new accounts in Delta's digital channels and create an annual roadmap of initiatives to maximize impressions, drive conversion, and acquire engaged Card Members across the Delta SkyMiles Credit Cards portfolio * Partner with Delta to optimize our placements on delta.com and the Fly Delta app to create innovative acquisition opportunities within critical travel journeys (Flight Booking Path, SkyMiles Enrollment Path, Flight Online Check-In) * Manage creative and offer testing with our digital assets via collaboration with Delta * Support Delta digital capabilities roadmap in collaboration with our Capabilities team and Delta's Marketing/Tech teams to bring new targeting, personalization, and enhanced customer experiences to market * Lead general channel management activities, including campaign execution, analyzing results, tracking channel metrics and budget, and channel optimization * Work with the Marketing Campaign Operations Team to ensure flawless execution of all campaigns * Manage monthly performance reporting and forecasting * Support various broad strategic projects that impact the entire Delta acquisition business
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
Why American Express?
There's a difference between having a job and making a difference.
American Express has been making a difference in people's lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.
We've also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they're ready to take on a new career path, we're right there with them, giving them the guidance and momentum into the best future they envision.
Because we believe that the best way to back our customers is to back our people.
The powerful backing of American Express.
Don't make a difference without it.
Don't live life without it.
* 2-5 years of marketing experience required * Prior acquisition/growth marketing and/or digital marketing experience strongly preferred * Strong internal and external partner management skills with the ability to interact with senior leaders * Excellent decision making and strategic thought leadership skills. * Demonstrates strong analytical and problem solving abilities. * Strong verbal and written communication skills, attention to detail, and will to win. * Ability to drive projects from concept to implementation. * Self-starter with demonstrated ability to work independently * Bachelor's degree required.
**Title:** *Senior Analyst, Delta Co-Brand Digital Acquisition*
**Requisition ID:** *19014818*
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.