Senior Product Marketing Manager, Platform

Compensation

: $150,470.00 - $150,470.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Ansys is the global leader in engineering simulation, helping the world's most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, Ansys helps companies solve the most complex design challenges and engineer products limited only by imagination.
The Senior Product Marketing Manager, Platform Solutions plays a key role in creating and developing marketing plans and lead generation campaign kits along with opportunities for new business by generating qualified leads for the ANSYS, Inc. sales team. The focus is to provide both the ANSYS field marketing organization and the corporate marketing organization with plans and assets that can effectively be used to promote ANSYS products through a wide variety of channels.
Additionally, this position ensures that all product-related marketing vehicles, such as the web site, presentations, white papers, social media and advertising are maintained with the most up to date information, while determining new strategies and tactics for promoting the products to a wide audience, both internal to ANSYS and external. The Senior Product Marketing Manager also ensures that all Systems & Platform BU-related leads are tracked and marketing campaigns are accurately reported in order to measure success against initial goals.
The Senior Product Marketing Manager is an active team player, fostering collaboration to achieve joint goals across a variety of departments, including sales, corporate marketing, development, and field marketing to name a few.
ESSENTIAL FUNCTIONS
Sales Enablement
Ensure sales enablement by working with the sales management in order to develop and provide the tools, sales strategies and means to win business
Manage the internal communication and collaborate on sales training for Systems & Platform BU-related initiatives including products, applications, and mega trends.


Marketing Awareness and Lead Generation
Develop and maintain strategies for lead generation, including advertising, social media, web site content, white papers, webinars, demos and events.
Create and implement web seminar program with the product development and sales teams, as well as with external partners.
Collaborate with various teams to manage tradeshow, conferences, and seminar schedule through integration into worldwide field marketing calendar. Work with the appropriate field marketing teams to help them execute events logistics, including paper submissions, booth creation, asset development, team coordination and event follow-up.
Manage relevant web site content and continually provide input on new strategies and tactics to increase visibility on ANSYS.com and third-party web sites.


Market Intelligence
Through customer and sales interviews along with competitive analysis, gain insight into customer use of current products and provide feedback to other team members. Provide information on competitors and recommend marketing strategies to combat competitive plays.


The selected candidate will have the ability to work remotely, or from any North America Ansys location.
MINIMUM REQUIREMENTS AND QUALIFICATIONS
Master's Degree or Equivalent
Minimum 8 years working in a product marketing or management, corporate communications, or field marketing role within a technical software company
Technical skills: marketing culture and expertise in operational marketing; editorial and presentation capability; knowledge of the PLM, Simulation and Process Data Management (SPDM) and Process Integration and Design Optimization (PIDO) software market, as well as understanding of Model-Based Systems Engineering(MBSE) would be a plus; ability to work with other disciplines including sales, development, and other executive management
Ability to leverage social media to identify and engage with key decision makers
Understanding of sales automation tools (SalesForce.com experience is a plus)
Outstanding written and verbal communication skills in local language
Excellent English Proficiency required
Highly self-motivated and results driven


PREFERRED QUALIFICATIONS
Well-organized, self-directed team player. Remains open to others' ideas and exhibits willingness to try new things.
Demonstrates excellent written and verbal communication skills. Listens effectively and transmits information accurately and understandably.
Establish and maintain credibility with the internal sales team, field marketing and corporate communications team.
Effectively communicate value by getting past the gatekeeper and overcoming objections.
Adapts to changes in the work environment, manages competing demands and is able to deal with frequent change, delays or unexpected events.
Prioritizes and plans work activities, uses time efficiently and develops realistic action plans.
Willing to take direction, engage in training and apply techniques and constructive criticism to improve performance.
Demonstrates accuracy and thoroughness and monitors own work to ensure quality and is able to read and interpret written information.
Demonstrates professionalism, discretion, and good judgment in all interactions with co-workers, customers, vendors and others.
Consistently at work on time, follows instructions, responds to management direction.


CULTURE AND VALUES
Culture and values are incredibly important to Ansys. They inform us of who we are, of how we act. Values aren't posters hanging on a wall or about trite or glib slogans. They aren't about rules and regulations. They can't just be handed down the organization. They are shared beliefs - guideposts that we all follow when we're facing a challenge or a decision. Our values tell us how we live our lives; how we approach our jobs. Our values are crucial for fostering a culture of winning for our company:
Customer focus
Results and Accountability
Innovation
Transparency and Integrity
Mastery
Inclusiveness
Sense of urgency
Collaboration and Teamwork



WORKING AT ANSYS
At Ansys, you will find yourself among the sharpest minds and most visionary of leaders, collectively aiming to change the world with innovative technology and remarkable solutions. With the prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high, met by those willing to rise to the occasion and meet those challenges head-on. Because at Ansys, it's about the learning, the discovery and the collaboration. It's about the 'what's next' as much as the 'mission accomplished'. It's about the melding of disciplined intellect with strategic direction and results that have, can and will impact real people in real ways, forged within a working environment built on respect, autonomy and ethics.

At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel.
Our team is passionate about pushing the limits of world-class simulation technology so our customers can turn their design concepts into successful, innovative products faster and at lower cost. As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.

Ansys is an S&P 500 company and a component of the NASDAQ-100.

For more information, please visit us at www.ansys.com.

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.
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Nearest Major Market: Pittsburgh * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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