marketing | Community Relations Director - Senior Living in Huntsville, AL

Community Relations Director - Senior Living

  • Aureon HR
  • 6299 Colfax Rd NW
  • Huntsville, AL 35810
  • Full-Time



The employer is a Senior Living community.
  • Conducts weekly meetings with the leadership team to discuss marketing strategies and to create a sales culture within the community.
  • Creates and implements marketing campaigns to attract residents and family members to the community
  • Pulls management reports on sales activities, leads, move ins, and conversions to see what is successful for upcoming campaigns
  • Conducts quarterly competitive market research on competitor communities and tracks and analyzes the data.
  • Builds the community's brand by establishing and strengthening relationships with targeted referral sources via phone and via face to face visits.
  • Interacts with and follows up with all leads generated through internal and external sales activity to build the census of the community.
  • Works with prospective residents and family members by conducting tours, walking them through the application process, highlighting the differentiators of the community, following up, and closing the deal.
  • Stays up to date with professional development in Senior Living by reading, attending conferences and participating in training sessions.

  • Bachelor's degree in marketing or related field.
  • 2+ years of marketing/sales experience in senior living, hospice, home care, pharmaceuticals, real estate, or Hospitality.
  • Able to work a flexible schedule, which may include working days, evenings, weekends, and holidays




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