Director of Advertising (Arlington)

Compensation

: $112,650.00 - $187,750.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good. Director of Advertising At Capital One, we think big and do big things. We were the first company to develop and offer mass customization and personalization of credit card products, and we have been innovating relentlessly ever since. Today we are a nationally recognized brand on a journey to redefine the banking industry through digital innovation. We are a passionate and entrepreneurial team that embraces bold ideas, fosters collaboration and delivers for our customers and each other. Capital One is committed to providing work-life balance, ongoing skills and leadership training, and giving you direct ownership for executing your ideas. Further your career with us, the company regularly recognized as A Great Place To Work by groups like Fortune "Top Companies for Leaders" and Diversity Inc "Top 50 Companies for Diversity." Are you ready to apply your advertising expertise to a dynamic Fortune 200 company? Are you looking for a place where you can be curious, drive change, and grow your career in ways you never imagined? If so, we want to talk to you.

Director of Advertising
Apply now Job ID R85538 Updated date 10/16/2019 Location Richmond, Virginia; McLean, Virginia
West Creek 6 (12076), United States of America, Richmond, Virginia
At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.
Director of Advertising
At Capital One, we think big and do big things. We were the first company to develop and offer mass customization and personalization of credit card products, and we have been innovating relentlessly ever since. Today we are a nationally recognized brand on a journey to redefine the banking industry through digital innovation. We are a passionate and entrepreneurial team that embraces bold ideas, fosters collaboration and delivers for our customers and each other.
Capital One is committed to providing work-life balance, ongoing skills and leadership training, and giving you direct ownership for executing your ideas. Further your career with us, the company regularly recognized as A Great Place To Work by groups like Fortune "Top Companies for Leaders" and Diversity Inc "Top 50 Companies for Diversity."
Are you ready to apply your advertising expertise to a dynamic Fortune 200 company? Are you looking for a place where you can be curious, drive change, and grow your career in ways you never imagined? If so, we want to talk to you.
Specific responsibilities include, but are not limited to:
* Lead the strategy and production of multi-channel advertising campaigns to drive our Card and Bank businesses as well as the Brand.
* Partner with Business Marketing Strategy teams to develop strategic plans in support of business and brand goals derived from deep consumer and marketplace insights.
* Lead, inspire, collaborate with and coach direct reports to build breakthrough advertising strategies and deliver with operational excellence.
* Lead agency partners to build famous advertising creative and build relationships to foster integration with cross-functional partners internally and externally.
* Partner with our Media team to build and execute national and local plans that deliver intended objectives and performance.
* Influence digital and social media teams to integrate emerging platforms into our advertising strategies and plans.
* Partner with our Insights team to analyze ad testing and in-market results as well as market research findings to assess marketing performance, create learning agendas and improve future campaign creative.
* Ensure brand- and legal-standard adherence across all marketing creative.
* Create an environment of motivation, inspiration, optimism, and curiosity for the work we do and how we do it for everyone around you.
* Ability to generate and articulate a long-term vision and strategy, with associated short-term ideas and decisions.
* Excellent judgment and proven ability to influence through effective communication.
* Ability to make strategically-grounded decisions in a changing environment and connect dots to anticipate future needs.
* Desire to do things others before you haven't, and the conviction and perseverance to pursue them
Basic Qualifications:
* Bachelors Degree or military experience
* At least 10 years of experience in advertising
* At least 8 years of experience in people management
* At least 5 years of experience with managing an external advertising agency relationship
* At least 5 years of experience in planning, execution, and analysis of advertising programs
Preferred Qualifications:
* Masters Degree
* At least 15 years of experience in advertising
* At least 10 years of experience in people management
* At least 8 years of experience with managing an external advertising agency relationship
* At least 10 years of experience in planning, execution, and analysis of advertising programs
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening
Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-###-#### or via email at ...@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to ...@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Apply now

* Create an environment of motivation, inspiration, optimism, and curiosity for the work we do and how we do it for everyone around you. * Ability to generate and articulate a long-term vision and strategy, with associated short-term ideas and decisions. * Excellent judgment and proven ability to influence through effective communication. * Ability to make strategically-grounded decisions in a changing environment and connect dots to anticipate future needs. * Desire to do things others before you haven't, and the conviction and perseverance to pursue them, * Bachelors Degree or military experience * At least 10 years of experience in advertising * At least 8 years of experience in people management * At least 5 years of experience with managing an external advertising agency relationship * At least 5 years of experience in planning, execution, and analysis of advertising programs, * Masters Degree * At least 15 years of experience in advertising * At least 10 years of experience in people management * At least 8 years of experience with managing an external advertising agency relationship * At least 10 years of experience in planning, execution, and analysis of advertising programs

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-###-#### or via email at ...@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. For technical support or questions about Capital One's recruiting process, please send an email to ...@capitalone.com


Associated topics: advertise, advertiser, affiliate, business, data analyst, editor, sales, strategy, sales and marketing, writer * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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