• Capital One
  • $75,680.00 -130,710.00/year*
  • Blacksburg, VA
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 402 Craig Dr

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RETENTION
  • Provide strategic recommendations for, and execute against, how to further engage the customer into higher spend and retention
  • Leverage data, customer research, and analytics to uncover customer growth opportunities
  • Develop customer profiling and segmentation framework to inform creation of lifecycle programs that drive cohort-level conversion and spend-by-customer metrics.
  • Help advance marketing technology suite to drive better customer engagement
  • Basic Qualifications:
  • At least 7 years of experience in direct to consumer marketing
  • At least 5 years in digital marketing
  • At least 2 years experience working with external clients or partners
  • Preferred Qualifications:
  • Retail industry experience
  • Financial services experience
  • Experience using modern marketing platforms (Adobe, Salesforce, IBM, Marketo etc)
  • Experience leading teams of 7+ associates
  • At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

    * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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