VP/D Digital Marketing Analytics


: $169,610.00 - $169,610.00 /year *

Employment Type

: Full-Time


: Executive Management

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The Vice President of Digital Analytics will develop and execute a vision for capturing significant incremental revenue through all digital distribution channels. This individual will engage in sophisticated segmentation and acquisition channel optimization to yield a high return on digital marketing spend. This person will also have responsibility for lead generation and contact management to drive higher conversion rates using advanced analytics. Specific responsibilities include:
Drive a step change in digital acquisitions capabilities
Develop digital roadmap analytic infrastructure necessary to enable multichannel connectivity and optimization.
Advance attribution methodologies ... * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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