Key responsibilities will include targeted efforts around Covance's Informatics solutions including the award-winning Xcellerate products. The person in this role will be a leader who will lead, manage, and execute marketing and commercial activities that include but are not limited to:
+ Develop and own Covance's data and technology marketing strategy and execution in support of the core services business and standalone technology business.
+ Play a key role in supporting the development and execution of Covance's informatics commercial and go-to-market strategies.
+ Direct the core marketing activities including advertising, marketing communications, market research, strategic partnerships, competitive intelligence, and branding
+ Act as the brand champion and utilize the power of PR and brand marketing to reinforce Covance's thought leadership in as many channels as possible.
+ Work with SMEs to develop product marketing materials to support the client facing organizations.
+ Launch and manage highly targeted marketing campaigns that drive interest and preference for Covance and focus on sales enablement and lead generation.
+ Drive global marketing efforts for Covance informatics through interactions with sales, SMEs, other marketing colleagues, operations, customers, and promotional events.
+ Advise on strategies to develop compelling marketing messaging and programs via direct mail, trade advertising, webinars, white papers, etc. to drive client interest and create differentiation.
+ Gather market landscape, competitor and customer need data, and use this information to identify marketing strategies, as well as to provide the sales team with key areas of focus in their selling efforts.
+ For growth strategy priorities, partner with demand marketing to develop compelling marketing messaging and provide guidance on go-to-market strategies (webinars, white papers, etc.) to drive client interest and create differentiation.
+ Oversee the development of sales tools in conjunction with the Marketing Director, Sales Management, Medical/SMEs, and Operations to be used by the sales force to implement key positioning and sales strategies
+ Execute events strategy and collaborate with sales, SMEs and events team on flawless/high-quality execution (industry conferences, C-Suite events, symposiums, roadshows, webinars).
+ Measure impact of marketing initiatives via metrics and dashboards reporting. Make recommendations on improvements and best practices for future programs.
+ Perform other marketing and sales support functions, as needed.
+ Develop and drive the execution of a data and technology strategy for marketing and to assist in the commercial team's efforts. (50%)
+ Develop a messaging architecture and drive development of collateral (digital and physical) that adheres to defined messaging. (30)
+ Understand the competitive landscape for clinical trial and clinical lab informatics and develop competitive positioning content to guide the commercial teams. (10%)
+ Own the data and technology branding to ensure that the newly developed/acquired technology adds to the established presence. (10%)
+ Bachelor's degree in Marketing, Communications, Science, or Business preferred
+ Master's degree a strong plus
+ A minimum of a BA/BS; MBA degree preferred
+ 8-10+ years prior work experience in marketing and sales with 3+ years at the manager level; Specific expertise in marketing software solutions, preferably in life science.
+ Extensive experience with marketing program strategy, planning, development, and implementation.
+ Experience in online/internet marketing, knowledge of print production and media
+ Ability to communicate appropriately and effectively with Covance senior management
+ Demonstrated leadership ability
+ Excellent written, project management, presentation and oral communication skills
+ Demonstrated ability to plan, multi-task and prioritize
+ Must be a self-motivator - willing to influence events and people to achieve goals
+ Demonstrated teamwork, communication (written and verbal), and organizational skills
+ Ability to work to deadlines and problem-solve; Positive attitude and sense of urgency
+ Strong analytical, time management and interpersonal skills
+ Willingness to travel globally - ~20% travel
Covance is committed to diversity in the workplace and is an equal opportunity employer (Minority/Female/Individual with Disability/Veteran/Sexual Orientation/Gender Identity). Your confidentiality and privacy are important to us. Associated topics: analyst, chief marketing officer, cmo, community, demand, facebook, marketing, regulatory, social media, twitter
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.