The Paid Search Marketing Manager will focus on the development of paid search marketing strategies and subsequent execution. This position will analyze performance, recommend strategy, and lead initiatives to grow the channel. The candidate will be working closely with external teams executing day-to-day campaign management, quarterly planning and
collaborating with the broader internal team to deliver strong business results. The ideal candidate will be data-driven, analytical, and has experience driving growth in an enterprise setting. This position reports to the Director of Digital Marketing.
Summary of Essential Job Functions
Responsible for account structure, bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
Manage multiple budgets towards performance goals
Experience in developing launch plans and driving successful ROI within competitive non-brand categories
Proactively proposes solutions to correct run rates and improve ROI
Clearly identify target audience segments and develop campaigns unique to each audience.
Ability to work closely with internal and external marketing teams to lead new product/offer launches
Subject matter expert on PPC optimization techniques (ROI / CPA / CPL / Impression Share)
Fosters relationships with key publisher partners such as Google, Bing, etc.
Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search
Engine Land, AdCenter, AdGooroo, etc.)
2+ years of Paid Search (PPC) experience, either agency or client-side
Experience using multiple platforms, including but not limited to DoubleClick Search, Kenshoo, Marin, etc., as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.)
Experience managing annual budgets in excess of $1m
Capable of successfully leading Google & Bing accounts with no oversight or micromanagement
Proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes and identify opportunities
Ability to build and foster strong relationships with internal stakeholders and external partners
Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical
ideas for future marketing expansion or optimization.
Strong attention to detail
Excellent written and verbal communication skills
Ability to prioritize workload and deliver results against multiple deadlines in a fast-paced setting