SEM Consultant (Howell)

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



Job Title:

SEM Consultant

Job Description:

Overview

Cardinal Path, a brand within the Dentsu Aegis Network is a leading digital analytics and digital marketing consultancy firm. We are focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Our clients and affiliations include brands such as Google, Microsoft, Johnson and Johnson, Pfizer, Asics and hundreds of others. Cardinal Paths mission is: To know. To Share. To be our Partners competitive advantage. Our company strives for a culture that reflects the importance of our peoples expertise, wellness and happiness in everything we do.

Job Description

Partner with SEM Manager and Client Services team to develop, execute, and analyze paid search marketing strategies and tactics for Cardinal Path clients

Assist in day-to-day management, troubleshooting, and resolution of SEM issues.

Communicate and provide clients with insights, strategies, and tactics that demonstrate a thorough understanding of their goals

Drive strategic program development and identify areas for improvements and account growth

Deliver performance reporting and insights for optimization recommendations

Develop program summary/analysis, set agendas, and present to senior decision makers

Optimize bids and budgets, across paid search, display, video, & paid social accounts

Continuously create, categorize and refine clients SEM approach to drive overall campaign performance

Implement iterative A/B ad copy, keywords, and landing page testing and refine

Keep up-to-date with latest industry trends, technology and changes; evaluate top industry tools

Work in conjunction with Digital Intelligence, Digital Marketing, and Development team to identify client opportunities across groups

Qualifications

Bachelors degree or equivalent in Marketing or similar.

1-2 years SEM experience managing a portfolio of 10+ accounts at a time, in excess of $100,000/month in spend (aggregate)

Passion for digital marketing with a solid understanding of interactive marketing channels (search, online media, website development, etc.) and brand marketing principles

SEM account management experience across multiple platforms, including Google, Bing, Search Ads 360, Kenshoo, Marin, & Acquisio

Experience implementing cutting-edge social media strategy through Facebook, LinkedIn, Twitter, and other outlets as needed

Experience running campaigns on GDN, as well as additional 3rd party display marketing platforms

Ability to effectively manage a project timeline

Excellent written and oral communication skills

Expert knowledge of Excel & PowerPoint

Google Ads Search and Bing Ads Certifications Required

Google Shopping, Google Analytics, and Google Marketing Platform Certifications Preferred

Automotive industry experience regarded as a plus.

Our Company

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our clients bottom line.

Our company is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

Location:

New Jersey

Brand:

Time Type:

Full time

Contract Type:

Permanent

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