Job Title:SEM Consultant
Cardinal Path, a brand within the Dentsu Aegis Network is a leading digital analytics and digital marketing consultancy firm. We are focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Our clients and affiliations include brands such as Google, Microsoft, Johnson and Johnson, Pfizer, Asics and hundreds of others. Cardinal Paths mission is: To know. To Share. To be our Partners competitive advantage. Our company strives for a culture that reflects the importance of our peoples expertise, wellness and happiness in everything we do.
Partner with SEM Manager and Client Services team to develop, execute, and analyze paid search marketing strategies and tactics for Cardinal Path clients
Assist in day-to-day management, troubleshooting, and resolution of SEM issues.
Communicate and provide clients with insights, strategies, and tactics that demonstrate a thorough understanding of their goals
Drive strategic program development and identify areas for improvements and account growth
Deliver performance reporting and insights for optimization recommendations
Develop program summary/analysis, set agendas, and present to senior decision makers
Optimize bids and budgets, across paid search, display, video, & paid social accounts
Continuously create, categorize and refine clients SEM approach to drive overall campaign performance
Implement iterative A/B ad copy, keywords, and landing page testing and refine
Keep up-to-date with latest industry trends, technology and changes; evaluate top industry tools
Work in conjunction with Digital Intelligence, Digital Marketing, and Development team to identify client opportunities across groups
Bachelors degree or equivalent in Marketing or similar.
1-2 years SEM experience managing a portfolio of 10+ accounts at a time, in excess of $100,000/month in spend (aggregate)
Passion for digital marketing with a solid understanding of interactive marketing channels (search, online media, website development, etc.) and brand marketing principles
SEM account management experience across multiple platforms, including Google, Bing, Search Ads 360, Kenshoo, Marin, & Acquisio
Experience implementing cutting-edge social media strategy through Facebook, LinkedIn, Twitter, and other outlets as needed
Experience running campaigns on GDN, as well as additional 3rd party display marketing platforms
Ability to effectively manage a project timeline
Excellent written and oral communication skills
Expert knowledge of Excel & PowerPoint
Google Ads Search and Bing Ads Certifications Required
Google Shopping, Google Analytics, and Google Marketing Platform Certifications Preferred
Automotive industry experience regarded as a plus.
We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our clients bottom line.
Our company is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
Time Type:Full time
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