Vice President, Brand (Food & Beverage clients)


: $85,995.00 - $206,040.00 /year *

Employment Type

: Full-Time


: Hospitality - Food Services

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Edelman Brand has helped evolve, promote and protect some of the world's most iconic and celebrated brands. We aspire to do work that moves people - work that inspires people to not only \"buy in\" to brands, but also buy. We thrive off the energy, heart and hustle of the city around us and apply that same passion to everything we do. From cars to consumer goods, fashion and retail, food and beverage, luxury and technology - we are fanatics about finding an insight or truth that will inform smart strategy, breakthrough creative, and brilliant programming.. Edelman is a leading global communications marketing firm, with more than 5,500 employees in 65 cities worldwide. In New York, Edelman's Brand practice is 170 people strong and growing, with experts and specialists who make it their business to understand the new media and marketing paradigm. Our independence keeps us nimble, thoughtful and resourceful, allowing us to invest in the best people in the business.. This is a great opportunity to help run dynamic consumer goods accounts in the food and beverage space. In this role, you will be empowered to think and operate outside the box - the communications industry has greatly shifted and the opportunities for our profession to lead the way in a new era of marketing are endless.. If you're hungry for an opportunity to partner, own and grow business through creative solutions and elevated client relations, then this role is for you.. Core Responsibilities. Counsel teams and clients on media relations strategies for an array of accounts; simultaneously juggling multiple projects and issues. Assist in development of creative platforms to account teams to increase effectiveness/impact of media and communications campaigns. Expertly counsel clients based on broad communications landscape and business goals; take immediate action on client feedback. Manage strategic process of pitching stories and/or responding to media inquiries. Be a consumer of news - help identify media trends/interests, what \"works\" with top media. Lead client meetings and participate new business presentations, when appropriate. Demonstrate advanced writing skills and supervise writing of others. Set and lead integrated traditional and social programs. Assist account team and counsel client on last minute media issues/opportunities (both proactive and reactive). In-depth communication with a variety of national and local media on behalf of clients; maintain key media contacts. Pitch national print and broadcast media. Propose and provide strategic media analysis and counsel to clients and target audiences. Generate ideas for media outreach/strategy; provide media strategy to new business proposals and at clients' requests. Capitalize on, and contribute to, the Edelman global network to serve and grow business. Lead staff by mentoring, motivating, coaching, consistently providing feedback, holding them accountable and conducting their reviews and overseeing their professional development. Build strong and lasting relationships with clients and operate as day to day internal and/or external client contact as appropriate. Lead the research, planning and development of comprehensive media relations programs and new business pitches, along with other senior leaders. Qualifications. Have a bachelor's degree in a related field. 8 or more years of experience in public relations, preferably with food and beverage or other consumer packaged goods clients. Understand CPG and retail space as well as the pop culture, media, consumer and industry trends that are impacting various markets. Demonstrate a deep knowledge, passion and track record in Earned Media strategy, counsel and activation. Understand the value of earned programming and how \"PR\" has evolved and translates in todays' complex media environment.. Demonstrating the ability to evolve brands, to promote them and to garner attention and drive consumer action.. Whether it's launching a major experiential event, activating an influencer-led, social-by-design campaign or executing smart, scrappy, and agile media relations programs - you'll lead a diverse mix of best in class work and should have proven experience doing so. Proven leadership skills with the ability to grow a group of the savviest professionals in the business by way of motivating, coaching, consistently providing feedback, and most importantly, leading by example.. Have experience successfully managing resources and budgets as well as helping win new business. Measuring Success. All Edelman staff create their performance goals in partnership with their supervisor and undergo an annual 360-degree review process. You will be evaluated on skill and behavioral competencies, with hard and soft measures including (but not limited to) revenue growth, personal leadership style, innovation and creativity, strategic thinking, contributions to NY Brand's culture and team retention rates.. About Us. Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).. Click here to view a short video about life at Edelman.. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
Associated topics: administrative, administrative assistant, administrative officer, assistant, associate, document, front desk, food, operational support, operations director * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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