Email Marketing Manager (Lynchburg)

Compensation

: $75,680.00 - $130,710.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Position Responsibilities:
  • Lead the development and implementation of targeted e-marketing initiatives promoting Envision's new lines of business, products and services to Envision's various constituencies as part of the overall marketing strategy. Ensure all campaigns are coded correctly and executed on time and error free.
  • Foster the growth of key metrics in Envision's e-mail marketing campaigns through the analysis of prior efforts, identification of areas for improvement and development and execution of test strategies.
  • Assist with monitoring Envision's e-mail reputation and ensuring a deliver-ability rate of our e-mail campaigns within acceptable industry norms.
  • Create additional digital campaigns as needed to meet the needs and initiatives of all departments. Ensure that all additional campaigns are well thought-out, in line with our current best practices, executed on time and are error free.
  • Demonstrates up-to-date expertise in e-mail marketing and applies this knowledge to the development, execution, and improvement of e-mail plans
  • Demonstrates knowledge of CAN-SPAM and e-mail best practices.


Position Qualifications:
  • Degree& Certifications (required and preferred): BA/BS required
  • Skills (required and preferred):
  • Hands-on experience with HTML, Microsoft Word/Excel
  • Strong project management skills
  • Proficiency in email marketing platforms
  • Experience in email campaign building and list selection
  • Comfortable working with data
  • Ability to work under tight deadlines
  • Ability to work independently with minimal direction while also contributing as part of a team
  • Strict attention to detail
  • Knowledge (required and preferred):
    • Knowledge of e-mail marketing best practices preferred
  • Minimum number of years experience and in what area of focus (required and preferred):
    • 2 years
PandoLogic. Category: , Keywords: Online Marketing Manager * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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