• Experian
  • $77,520.00 -128,560.00/year*
  • Boston , MA
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 59 Tremont St


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We are focused on candidates in the Boston area but are open to remote employees as well, as long as they are open to spending their first 3 weeks in the Boston office.

Our data management software portfolio is at the heart of every decision and we are dedicated to turning our clients' data from risk to trusted asset. Through innovative data quality solutions, we help our clients achieve trust in their data so they can empower their people, drive better insights, and connect with their customers.

We are looking for a self-starter product and solutions marketer to lead value proposition development and go to market efforts for North America. The ideal candidate will be comfortable setting direction as the hub that aligns the business towards our top market opportunities. If you are passionate about understanding the market, buyers, and effectively communicating value, this is a great opportunity to make difference.

Key activities:
? Identify customer business challenges, prioritize market segments according to the revenue potential, develop value propositions, and work cross functionally to develop and package solutions that resonate.
? Drive revenue cross functionally by ensuring channels are focused on top market opportunities.
? Improve sales and operational indicators providing business direction to sales force
? Enable sales and marketing to clearly target the appropriate buyers and effectively convey value of our products and services.
? Conduct thorough user research and definition of buyer personas to properly package our products accordingly and inform internal stakeholders.
? Gather competitive analysis and industry insights to educate internal stakeholders and help inform product roadmapping, pricing, industry mapping, etc.
? Work with the content marketing team on persona-based collateral and lead generation activities including webinars, videos, case studies, whitepapers, etc.
? Partner closely with sales enablement and content teams to develop sales materials including sales decks, datasheets, ROI calculators, battle cards, etc.
? Spearhead product marketing activities at industry events and conferences, as well as evangelize solutions internally.



Key skills:

? 8 years of product or marketing experience in a B2B software company, data management experience preferred
? Experience of working in a matrix organization/performing through non-direct reports
? Strategic thinker with ability to influence senior level stakeholders both internally and externally
? Knowledge of channels and the drivers of performance in different channels
? Demonstrated ability to identify and realize new opportunities
? Fluency interviewing clients and gathering market feedback
? Strong communicator with a passion for driving success through others
? Demonstrated success working cross-functionally with product management, sales, marketing, PR, and client services
? Proven self-starter with bias for action, who can both execute and strategize, and who is comfortable with ambiguity
? Driving results over process in a collaborative, fast-paced environment



**Job:** **Marketing, Product & Communications*

**Organization:** **EDQ*


**Title:** *Product Marketing Director*

**Location:** *Massachusetts-Boston*

**Requisition ID:** *194249*

**Other Locations:** *United States-Illinois-Schaumburg, United States-California-Los Angeles, United States-Illinois-Chicago, United States-New York-New York, United States-California-San Francisco, United States-California-Costa Mesa, United States-Arizona-Scottsdale*

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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