Head of Audience Development


: $134,440.00 - $127,870.00 /year *

Employment Type

: Full-Time


: Media

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Add your resume and apply to jobs with your Glassdoor profile. Create Profile. Job. Guardian News & Media (GNM) is the publisher of the US news website www.theguardian.com/us, the Guardian and Observer newspapers and www.theguardian.com website in the UK. We're a highly regarded global news brand, owned by the Scott Trust -- an arrangement that guarantees its independent voice in perpetuity.. Headquartered in New York City, Guardian US, is an entirely digital operation that seeks to engage US readers by combining the Guardian's internationalist, online journalism with US voices and expertise.. The Guardian US seeks a collaborative, strategic and insightful leader to head our US audience team. The Guardian has experienced steady growth in the US and currently draws more than 45 million monthly unique visitors in America, and more than 160 million unique visitors around the world. We are looking to hire an experienced digital leader with exceptional editorial judgement to build on this growth trajectory by pursuing responsible, engaged reach and finding new audiences for our journalism. This is a hands-on and highly collaborative role that involves optimizing content and working with colleagues across the newsroom to build a data informed culture across the organization.. The Guardian US is an independent, digital edition of the Guardian, but we share content with Guardian newsrooms around the world. The US audience team works closely with colleagues in the UK and Australia.. Department: Editorial, Guardian US. Reports to: Deputy Editor, [Strategy]. Normal location: New York, NY. Terms and conditions: Full time, permanent, News Media Guild position. Key responsibilities:. Find the widest, most relevant audience for all Guardian US journalism with a particular emphasis on search. Manage and develop a small US audience team. Oversee the digital optimization of our journalism, share expertise and work with editorial staff to spread best practices across the organization. Devise and implement strategies to grow reach responsibly (engaged reach) in the US. Devise and implement strategies to grow engagement and loyalty in the US. Build a culture of data informed behavior in the US newsroom. Present daily traffic analysis to newsroom. Work with audience teams in the UK and Australia to constantly refine best practice and build the widest, most relevant global audience for all of the Guardian's journalism. Help manage relationships with platform and third party contacts and share knowledge with the US newsroom and wider organization. Work with reader revenue and marketing teams as needed. Key skills and experience:. At least three years' experience working closely in or with a news team. Bachelor's degree or equivalent preferable. Deep understanding of audience development, distribution strategies, and search engine optimization. Up-to-date, comprehensive knowledge of social media platforms, off platform distribution, and internet culture. Strong writing skills and editorial judgement. Excellent communication skills and a collaborative approach; the ability to build bridges across the newsroom. Experience making data informed editorial decisions. Strategy, insight and attitude are more important than any one individual skill. If you're not sure if you have all the right skills, but you think you have the right approach, please apply.. All candidates interested in applying should upload a resume and cover letter as one document. All candidates must have the right to work and live in the United States and be located, or prepared to relocate to the Greater New York City Area.. Guardian News & Media is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin or citizenship.. We value and respect all differences in all people (seen and unseen) at the Guardian. We aspire to inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career develop ment opportunities, their voices are heard and can contribute t o our future.. This job description is a guide to the work you will initially be required to undertake. It summarizes the main aspects of the job but does not cover all the duties that the job holder may have to perform. It may be changed from time to time to meet changing circumstances. It does not form part of your contract of employment and as your experience grows, you will be expected to broaden your tasks, suggest improvements, solve problems and enhance the effectiveness of the role.
Associated topics: communication, communication specialist, correspondent, investigative, journalism, journalist, newsperson, publication, reporter, writing * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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