Digital Marketing Analyst


: $76,040.00 - $129,110.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Position Summary:

Responsible for supporting an array of activities that advance the marketing and business interests of Hartford HealthCare. Reports to the Manager of Digital Marketing, and works closely with the Director of Digital Strategy to gather, analyze and report on marketing outcomes and business opportunities. Interprets data and present findings to internal customers and executive leadership. Participates in a wide range of responsibilities around reporting and analysis, including marketing campaign performance, ROI, Customer Relationship Management platform, email marketing, contact center activity, competitor research, reputation monitoring, Google Analytics, social media and numerous other ad hoc requests.

Success in this role will provide an opportunity to hone key analytical and digital marketing skills necessary to measure marketing performance in an evolving healthcare landscape, while working within a fast-paced environment with a team dedicated to innovation and results.

Position Responsibilities:
  • Works with the Director of Digital Strategy and digital marketing team to determine and support key initiatives for digital, online, goals through digital marketing/CRM platforms.
  • Responsible for data analysis, reporting, and assistance with optimization of digital efforts
  • Assists with targeting specific audiences that have a high propensity to convert
  • Reporting on ROI connected to marketing efforts
  • Manages all aspects of data collection and analyses for department-specific reporting. Includes (but not limited to) e-newsletters, websites, social media, call center, community education and CRM campaigns.
  • Analyzes and reports on HHC s online reputation, consumer perception and net promoter score.
  • Works with external advertising agencies and internal customers, to assess and share efficacy of campaign tactics (through lead conversion/ROI reporting) with key service-line and business-unit stakeholders.
  • Works with internal customers to ensure proper accuracy and monitoring of location and provider information displayed on third-party websites.
  • Creates and presents digital marketing planning and results to senior leadership, clinical staff and marketing staff as necessary.
  • Performs other related duties as required.

  • Reports To: Digital Marketing Manager


    Education: Bachelor s DegreeEducation is required. Master's degree is preferred.

    Experience: At least three(3) years in data analytics in relation to marketing. Healthcare experience helpful, though other industry experience will be considered.

    Language Skills: Strong command of English written and spoken

    Knowledge, Skills and Ability Requirements:
  • Experience with business intelligence platforms.
  • CRM systems experience, including report building.
  • Office suite, strong Excel and PowerPoint skills.
  • Experience with Salesforce, Marketing Cloud, Google Ad Manager, Google Analytics, Google Tag Manager, Facebook Business Manager and other digital marketing tools and platforms.
  • Proficiency in identifying target audiences and gaining insights.
  • Strong analytical skills and data-driven thinking.
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Ability to prioritize and manage requests from various sources with an ability to work well with varied personalities and deadlines.
  • Ability to collaborate, communicate, present and negotiate effectively across disciplines and groups, with vendors and with customers.
  • We take great care of careers.
    With locations around the state, Hartford HealthCare offers exciting opportunities for career development and growth. Here, you are part of an organization on the cutting edge helping to bring new technologies, breakthrough treatments and community education to countless men, women and children. We know that a thriving organization starts with thriving employees-- we provide a competitive benefits program designed to ensure work/life balance. Every moment matters. And this is your moment.
    RegularStandard Hours:40Schedule:Full-time (40 hours) * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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