- $135,105.00 -127,920.00/year*
HOMER has a newly created opportunity for a VP of Brand to join our growing team! This role will report into our New York City office. HOMER, a BEGiN brand, is the proven early learning program that provides the best educational start possible. We offer personalized, fun, and proven learning products for kids ages 2-8 to help build confidence, mastery, and a love of learning. Reporting into our Chief Marketing Officer, the VP of Brand will be responsible for defining HOMER s global brand expression and driving awareness of the brand through effective and innovative owned, earned and paid brand marketing. Ideal candidates will be a passionate, creative and strategic leaders with a proven track-record of building brands and communities from scratch through tight brand narratives and storytelling. You are a strategic leader who has a strong brand and creative sensibility, appreciates the balance of both art and science in brand development and leverages data and analytics to help inform decisions. You will act as a brand evangelist for the internal HOMER team and ensure the brand is appropriately manifested across all external expressions. You will: Develop and maintain a cohesive global brand identity for the HOMER brand and its products at all consumer touchpoints Leverage the brand identity and ensure it is flawlessly executed across all marketing and product touchpoints by influencing and partnering with cross functional groups Leverage industry best practices, customer insights, and data to recommend new channels to test to grow HOMER s brand awareness to 50%. Oversee an innovative, differentiated owned strategy across multiple programs and activations including, but not limited to organic social, UGC and brand campaigns, brand partnerships, ambassador and community development and teacher marketing. Oversee a sound PR strategy and collaborate with an external PR partner to develop an earned media strategy for both business and consumer press Oversee and support content marketing strategy through test and learn phases to growth and compounding return Plan a full-funnel paid brand marketing strategy across, but not limited to channels like TV, sponsorships, OOH, radio, digital audio, experiential marketing, influencer marketing. Develop a cohesive annual strategy plan including quarterly messaging strategy to drive business objectives across brand marketing channels Must Haves: You have 12+ years of relevant working experience; building a brand from the ground up across earned, owned, and paid marketing channels, preferably at a hyper-growth, fast-paced organization You are a leader who has managed a team of 5+ managers someone who people want to learn from, work with, and are inspired by Experience in traditional brand marketing in addition to a proven-track record in successfully launching unique and innovative owned strategies You have developed or worked closely on a successful content marketing strategy that drives brand awareness and engagement Have a passion and appreciation for marketing to parents, specifically moms, and creating a better future for children through learning Nice-to-Haves: Knowledge and experience working with children s brands We like people who: Are open to suggestions, collaborative, and thrive in team environments Love and are willing to learn new technologies and styles Appreciate good branding and understand its importance to the growth of a company Are scrappy, entrepreneurial with the ability to turnaround high-quality projects quickly without depending on a large team What you ll get: HOMER offers competitive compensation including equity and full benefits. Smart, passionate, and engaged co-workers. Excellent top-tier Medical/Dental/Vision benefits The chance to have a big impact, quickly The rare opportunity to make a dent in the universe. We re bringing a love of reading and learning to children globally! HOMER is an equal opportunity employer and enthusiastically encourages people from a wide variety of backgrounds and experiences to apply. HOMER does not discriminate on the basis of race, color, religion, sex (including pregnancy), gender, national origin, citizenship, age, mental or physical disability, veteran status, marital status, sexual orientation or any other basis prohibited by law. Individuals seeking employment at HOMER are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. 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* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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