- Houghton Mifflin Harcourt
- $54,140.00 -83,310.00/year*
125 Aviation Ave
The Web Experience Planner will focus on creating engaging segmented campaigns across our various web sites. This work will focus on creating a better web experience tailored to our identified customer personas and from a variety of customer behaviors.
This position will be given lots of autonomy to be creative and innovate our marketing strategies based on analytics. Multivariant testing, messaging, personalization and extensive campaign planning will be your toolbox. You?ll coordinate with the inbound, PPC, social, web and marketing departments to create dynamic, interesting experiences for our users.
This person will also be responsible for curating content from across our sites to create interest-targeted pages designed to reach broad audiences.
Monitor customer activity on our web sites and conceptualize marketing campaigns based on your findings.
Identify usability bottlenecks and plan A/B tests to optimize the user experience.
Report on campaign results regularly.
Maintain schedules for banner ads and site personalization changes.
Build personalized site experiences using our CDP (Customer Data Platform), Blueconic.
Work with the Inbound team to build customized landing pages based on targeted campaign demographics.
Curate content from across our sites for collection pages, organized by topic.??
Education and Experience:
The ideal candidate will have2+ years? experience in on-page web site marketing.
A combination of experience and education in Web Marketing, Design, UX, or equivalent discipline.
Experience with various analytics platforms such as: Google Analytics, Customer Data Platforms or Marketing Automation Software. Experience with analyzing consumer behavior.
Project Management experience.
Knowledge and Skills:
Proficiency in working with large data sets Ability to work with a wide range of people at all decision-making levels and to communicate effectively, even with complex data.
Excellent research and analytical thinking skills.
Strong written and verbal communication skills, including presentation skills.
Expertise in digital channels and marketing.
Associated topics: business advisory, business analysis, business intelligence, business systems analyst, client, consult, information technology consultant, sales, senior consultant, support analyst
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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