Senior Group Manager, Genesis Corporate & Product Strategy

Hyundai in Fountain Valley, CA

  • Industry: Advertising/Marketing/Public Relations - Marketing Director
  • Type: Full Time
  • Compensation: $164,410.00 - 164,410.00 / Year*
position filled
At Genesis, we ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It s time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.


~ The Senior Group Manager, Genesis Product Strategy is responsible for leading Genesis corporate planning and strategic efforts, most notably the development and implementation of launch and lifecycle strategies for all Genesis models. This includes finding the optimal market positioning for Genesis models and working closely with Marketing to ensure the strategy is implemented. This position collaborates with Genesis Product Planning on future product strategy, brand positioning, design direction, packaging and pricing. This position also supports Genesis top management and HMA executives by leading broad strategic initiatives related to Genesis.

Major Responsibilities:

~Lead Genesis New Model Launch Strategy Development: work closely and guide the Genesis Sr. Mgr. Product Strategy on conducting extensive competitive / market /consumer analysis, develop product positioning, identify target buyers, and prioritize USPs that will differentiate Genesis products.

~Work closely with Marketing and agency partners to implement/sustain the launch strategy.

~Key Genesis liason to Corporate Planning; collaborate with Research, Product Planning, Pricing, Corporate Strategy, etc.

~Collaborate with Product Planning on vehicle development. Provide GMA input on features, design, and packaging.

~Work with Genesis team in Korea to ensure good communication and collaboration on key initiatives.

~Market Research: work closely with Research to develop consumer research initiatives that s support launch strategy development and overall GMA objectives. Ensure key insights are utilized in developing launch/lifecycle strategies.

~Work closely with Genesis Sales team to ensure ordering and incentive strategies align with overall brand objectives.

~Become GMA s go-to resource on product and strategic issues.

~Pricing: Work with Pricing to ensure appropriate price position to support sales objectives. Outreach to ALG to support highest possible residuals.

~Support for all strategy/planning in Genesis such as dealer development strategy and brand positioning.

~Oversee development of GMA scorecard that includes key metrics related to sales, customer service, image, etc.

~Support GMA executives by leading projects related to overall strategic efforts to establish and advance the Genesis brand.

~Training: oversee development of Genesis product training materials, and work with other departments and business partners on overall training strategy.


~ Signature authority on


~ Bachelor s degree preferred.

~ MBA is a plus

Related Experience:

~ At least 10 years automotive experience, ideally in Product Planning, Marketing, Market Research, or Corporate Strategy

~Excellent communication and collaboration skills

~Strong understanding of the automotive industry, particularly luxury brands

~Supervisory experience strongly preferred


~ Excel, PowerPoint, Word.

~ Strong orgranizational and team leadership skills.

~ Effective communciation and presentation

~ Extremely strong analytical skills and attention to detail.

~ Ability to analyze, organize, and present data effectively to executive management and HMC.

~ A passion for products and following / understanding competitors strategies

Physical requirements:

~ Normal office duties.

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

* Estimated salary

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