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RESPONSIBILITIES:

Kforce has a client in search of an Associate Director, Campaign Marketing in Danbury, CT.

Duties:
  • Support a comprehensive customer engagement model through development and implementation of integrated multichannel campaigns focused on the payer channel; Provide flawless execution of HCP Multichannel initiatives for an assigned therapeutic area that are aligned with brand strategy and multichannel marketing objectives to drive brand adoption and growth; In collaboration with Customer Engagement strategists and brand marketers, ensure brand objectives are achieved

  • Lead the development and execution of integrated multichannel HCP marketing campaigns for brands that optimize awareness, trial and use of our prescription medicines by leveraging customer segmentation, insights and channel affinity

  • Manage creative/development agencies to ensure delivery of impactful tactics that are in alignment with the foundational Executional Excellence Frameworks; Lead MLR review and obtain approval of non-personal promotion assets; Collaborate with extended team to align on campaign KPIs and measurement plan

  • Execute integrated multichannel HCP marketing campaigns; Provide business requirements and collaborate with Global and IT on development of new platforms and processes ensuring that the solutions are will meet our business needs and are compatible with internal standards; Ability to discuss technical specifications of emails, websites and other digital assets and tools and collaborate on the integration of different platforms; Ability to actively engage in discussions of technical solutions to help determine the best solution(s) that will meet the needs of the business; Develop LTF five year Integrated Customer Engagement budget in collaboration with Customer Engagement Strategist


REQUIREMENTS:

  • Five years of pharmaceutical experience

  • Two years pharmaceutical HCP marketing experience

  • Two + years of managing vendors/agencies

  • Digital marketing and/or Direct Response Marketing experience

  • Excellent planning and organization skills

  • Strong learning agility

  • Ability to think strategically and execute methodically

  • Strong team-orientation

  • Excellent communication skills

  • Attention to detail including proven ability to manage multiple, competing priorities simultaneously

  • Willingness to roll up your sleeves and do whatever is necessary; Entrepreneurial mentality

  • Demonstrated ability to dive deep in understanding the product, our customers, and the competitive landscape

  • Experience working with and driving collaboration across review teams (medical, legal, compliance)



Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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