*Advance your career at Liberty Mutual Insurance- A Fortune 100 Company! * *Job Summary* As part of the Marketing Insights team, you will be responsible for working with the Brand Strategy and Broad Reach media team on agile research to optimize our brand positioning, brand attributes, and marketing tactics. You will work closely with internal marketing stakeholder teams and our internal and external creative agencies to deliver fast, detailed, quality data and results to provide direction to aid campaign launches and strategy optimizations. You will also help coordinate and develop research databases to include prior research, establish benchmarks and develop dashboards. You will primarily utilize quantitative research methodologies, along with some qualitative to best meet business needs in executing consumer research. You will utilize research platforms and tools to extract and analyze data, interpret results, formulate recommendations and present findings. * * *Job Responsibilities*** **** * Leads development and execution of the Consumer Insights plan for Brand Strategy and Broad Reach Marketing stakeholders.Utilizes various research methodologies to uncover underserved needs directly with internal clients to understand marketing research requirements. * Designs and implements qualitative research projects including focus groups, ethnographies, in-depth interviews and other forms of customer feedback sources. * Develops surveys for quantitative research projects; analyzes and interprets results utilizing knowledge of statistical concepts and specific business challenges to be addressed. * Conducts long term planning and oversees large-scale marketing studies that builds on what we know about our brand, our messaging, and our customers that will determine the future direction of the brand and marketing. * Maintains and improves the ongoing testing process * Organizes and presents findings regarding consumer research, such as customer preferences, customer feedback, and market penetration and makes actionable recommendations based on research to address issues. * Maintains a body of intelligence through a variety of methodologies, research, internal and external databases, competitive intelligence and market intelligence. *Qualifications:* * Bachelor s degree with 6 or more years of business experience applying market research to business planning. * Advanced business degree preferred. * Knowledge of insurance a plus. * Knowledge of primary, secondary, and database analysis research methodologies. * Knowledge of Qualtrics, SPSS or SAS statistical program. * Strong quantitative analysis, problem solving, and project management skills * Possess a willingness to develop self in both primary and secondary research approaches. * Strong attention to detail and strong oral and written communication skills. * Ability to use research as a tool in decision making. *Benefits:* We value your hard work, integrity and commitment to positive change. In return for your service, it s our privilege to offer you benefits and rewards that support your life and well-being. To learn more about our benefit offerings please visit:o/Benefits *Overview:* At Liberty Mutual, we give motivated, accomplished professionals the opportunity to help us redefine what insurance means; to work for a global leader with a deep sense of humanity and a focus on improving and protecting everyday lives. We create an inspired, collaborative environment, where people can take ownership of their work; push breakthrough ideas; and feel confident that their contributions will be valued and their growth championed. We re dedicated to doing the right thing for our employees, because we know that their fulfillment and success leads us to great places. Life. Happiness. Innovation. Impact. Advancement. Whatever their pursuit, talented people find their path at Liberty Mutual. **Job:** **Marketing & Communications* **Title:** *Program Leader, Marketing Insights* **Location:** *MA-Boston* **Requisition ID:** *107310*
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.