PURPOSE OF ROLE:Drives the marketing strategy and execution at the merchandise category level to drive traffic by supporting key product launches and innovation and by driving promotional relevance for the customer versus the competition. Leverages several data sets inclusive of sales and seasonality indices, macro data, role of the category data and competitive data to partner closely with merchant business units to recommend marketing and promotional plans that meet agreed upon KPIs. Also leverages strategic vendor relationships to co-create exclusive category level plans that can't be replicated by the competition. All category level marketing strategies will meet KPIs including but not limited to business financials, impression targets, brand awareness and market share gains.
RESPONSIBILITY STATEMENTS: Leads team of individual contributors who work closely with merchandising partners, business owners, strategic vendors and other key stakeholders to develop highly effective category marketing strategies, tactics and action plans. The plans are inclusive of promotional insights and competitive intelligence to drive a promotional plan that meet corporate objectives, customer intent, and Brand strategy. Works with merchandising partners to understand business KPIs and the critical levers to pull to impact KPIs. Translates the specific category merchandising business needs to creative execution and prioritization through the critical briefing process. Conduit from intent to actual customer experience in-stores, online, and through relevant touch-points. Works with Project Management to bring marketing and promotional plans to life across channels. Partners with Finance on evaluating returns on promotional investment in category and service promotions used to deliver insights and improvements for future promotional spend optimization. Ensures a consistent focus on promotional and marketing innovation by understanding the competitive landscape, researching around the customer, and linking to company strategy. Works with key strategic vendor partners, when appropriate, on co-developed marketing programs. Leads, develops and mentors team of individual contributors to prepare them for larger roles within the organization.
REQUIRED EDUCATION/EXPERIENCE: Bachelor's Degree in Business Administration, Merchandising, Marketing or relevant field. 3+ years Merchandising, Marketing, Category Management, Omni-Channel Retailing or related pricing and promotional field. 2+ years working cross-functionally. 2+ years experience managing projects.
ABOUT LOWE'S:Lowes Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With fiscal year 2018 sales of $71.3 billion, Lowes and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Founded in 1946 and based in Mooresville, N.C., Lowes supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.
For more information, visit Lowes.com..
Associated topics: advertise, campaign, capex, celebrity, digital, market, media, promo, publicist, strategy