marketing | Director of Marketing and Communications in Hoolehua, HI

Director of Marketing and Communications

  • MARKETINGCROSSING.COM
  • $110,410.00 - 181,990.00 / Year *
  • 4220 Moomomi Ave
  • Hoolehua, HI 96729
  • Full-Time
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Director of Marketing and Communications
Location
Kamuela, HI, United States
Posted on
Feb 14,2019
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Preferred Education:
4 Year Degree
THE OPPORTUNITY:
Hawai'i Preparatory Academy (HPA) seeks to hire an experienced communications leader to transform our institutional communication mindset and establish a program that is shaped by strategic intent. Our K-12 school has completed an ambitious strategic plan that aligns deeply with the unparalleled ecological, cultural, and geographic resources of Hawai'i Island. Currently, a year-long sustainability planning process is underway that focuses on educating the next generation of environmental advocates, leaders, and citizens. This is an inspiring opportunity for an experienced communication professional to help establish a unique independent school brand in collaboration with the head of school, trustees, and senior administrative team. Professionals with a passion for the environment, project-based learning, or multicultural education will find this a particularly compelling opportunity.
POSITION SUMMARY:
Reporting to the director of external relations, the director of marketing and communications will craft, implement, and sustain a formal marketing and communications plan and will oversee all relevant strategies. Along with the director of external relations, the director will, through strategic counsel and collaboration, help the head of school and other administrative leaders to align vision and program; express the school's value proposition, and strengthen the HPA brand. The director will oversee the marketing and communications team, providing clear direction, mentorship, and internal systems; a collegial and growth-oriented work environment; and accountability to high industry and institutional standards.
Primary objectives include raising HPA's visibility; increasing applicant pool and yield; supporting an ambitious advancement program; clarifying messages to target audiences, and assuming leadership of a school brand process. The director will oversee and actively contribute to all communication mediums, including print publications, e-newsletters, web and social media streams (including video), and select events. In addition, the director will coordinate all advertising and public relations and serve as the school's spokesperson when so designated by the head of school.
ESSENTIAL JOB FUNCTIONS:
Develop a communications plan and create internal processes and guidelines necessary to ensure a consistently high standard of communication across the institution. Promote a culture that values compelling content, innovation, effective use of technology, and exceptional quality.
Steward the HPA brand using a recently revitalized messaging platform and visual identity. Support employees in their adherence to those guidelines.
Partner with colleagues across departments to ensure clarity and consistency in all communications.
Mentor and develop a marketing and communications team that has only recently been organized using a supportive and collaborative approach while monitoring development goals and areas of accountability. Ensure on-brand results from staff, freelance writers and designers, print vendors, and other contractors. Continue to build out a staffing plan for future growth of the department.
Develop and implement innovative strategies in order to demonstrate the value of an HPA education and drive HPA toward increased engagement among all internal and external constituencies.
Collaborate with stakeholders - including the head of school, trustees, and colleagues in admissions, advancement, and the three school divisions - in defining and supporting communications goals and objectives.
Within the cultural context of Hawai'i and our diverse, multinational 'ohana, develop strategies for successfully targeting a range of constituencies, including prospective students and their parents, educational consultants, students, faculty, staff, administrators, parents, alumni, the media, and the community at large.
In collaboration with admissions, design marketing strategies and support efforts to increase student applications and admission yield. Create content for Hubspot, the Admission communication CRM.
In collaboration with advancement, design strategies and implement concrete plans to engage alumni, parents, and friends and to inspire increased, consistent giving.
Manage the development, distribution, and maintenance of all print and electronic collateral including, but not limited to the alumni magazine, e-newsletters, fundraising appeals, admission materials, annual report, website, and social media platforms.
As a member of the risk management team, review, revise, and update the school's crisis communication plan and communication tools. Serve as school spokesperson in times of crisis.
Oversee and manage the departmental budget.
Engage actively in professional development in order to remain current in best practices related to independent school communications. Bring new ideas and strategies into the work of the senior administrative team and departments.
IDEAL EXPERIENCE:
Bachelor's degree in communications, marketing, public relations, or related field required.
Significant management-level experience with demonstrated expertise in strategic brand thinking and effective message management across multiple communication channels.
Exceptional writing, editing, and speaking skills with meticulous attention to detail, creativity, quality, and timeliness.
Demonstrated fluency with digital media and social platforms for marketing and communication purposes including web analytics, content development for social media and online advertising.
Demonstrated success in bringing regular, positive media and/or constituency attention to an organization.
Demonstrated success in supervising and managing a staff.
Demonstrated ability to develop, monitor, and adhere to schedules and budgets.
A strong track record of managing multiple concurrent initiatives with competing deadlines.
PERSONAL CHARACTERISTICS :
The successful candidate should be:
A mission-driven individual with a belief in and commitment to education in general and to the mission, values, and vision of HPA specifically.
A self-starter who is entrepreneurial and able to work independently; enjoys creating and implementing new initiatives in a collaborative manner.
A team-builder who understands the subtleties of motivating and directing a diverse group of personalities with different work styles.
Someone who will rapidly assimilate to HPA and its culture; thoroughly learn the history, vision, values, traditions, current activities, and constituencies of the school; and who will understand and articulate HPA's educational philosophy and goals.
Someone with high energy, perspicacity, and leadership who can serve as a unifying force and who will position communication discussions at both strategic and tactical levels.
A good listener and strategist; able to receive input from many different sources and formulate detail into a well-organized plan.
A relationship-builder who is both dauntless and tactful; respectful of others' concerns but with the finesse to persuade and manage by influence and example.
A level-headed individual with a good sense of humor and the sensitivity to work with diverse, complex communities and individuals
Interested candidates should forward their cover letter, resum, and a brief portfolio of work to Michelle Guppy at **** by March 1, 2019.
NOTES:
Additional Salary Information: Comprehensive Benefits package.

Bachelor's degree in communications, marketing, public relations, or related field required. Significant management-level experience with demonstrated expertise in strategic brand thinking and effective message management across multiple communication channels. Exceptional writing, editing, and speaking skills with meticulous attention to detail, creativity, quality, and timeliness. Demonstrated fluency with digital media and social platforms for marketing and communication purposes including web analytics, content development for social media and online advertising. Demonstrated success in bringing regular, positive media and/or constituency attention to an organization. Demonstrated success in supervising and managing a staff. Demonstrated ability to develop, monitor, and adhere to schedules and budgets. A strong track record of managing multiple concurrent initiatives with competing deadlines. PERSONAL CHARACTERISTICS : The successful candidate should be: A mission-driven individual with a belief in and commitment to education in general and to the mission, values, and vision of HPA specifically. A self-starter who is entrepreneurial and able to work independently; enjoys creating and implementing new initiatives in a collaborative manner. A team-builder who understands the subtleties of motivating and directing a diverse group of personalities with different work styles. Someone who will rapidly assimilate to HPA and its culture; thoroughly learn the history, vision, values, traditions, current activities, and constituencies of the school; and who will understand and articulate HPA's educational philosophy and goals. Someone with high energy, perspicacity, and leadership who can serve as a unifying force and who will position communication discussions at both strategic and tactical levels. A good listener and strategist; able to receive input from many different sources and formulate detail into a well-organized plan. A relationship-builder who is both dauntless and tactful; respectful of others' concerns but with the finesse to persuade and manage by influence and example. A level-headed individual with a good sense of humor and the sensitivity to work with diverse, complex communities and individuals



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.