marketing | Director of Marketing and Communications in Vero Beach, FL

Director of Marketing and Communications

  • MARKETINGCROSSING.COM
  • $119,820.00 - 202,330.00 / Year *
  • 1716 22nd St
  • Vero Beach, FL 32960
  • Full-Time
save job button



Director of Marketing and Communications
Location
Tampa, FL, United States
Posted on
Feb 19,2019
Apply for this job
your email:
upload resume:
Profile
Job Title:
Director of Marketing and Communications
Reports To:
Head of School
St. John's
St. John's Episcopal Parish Day School enrolls approximately 500 students from K(4) through Grade 8. Two of Its campuses are in historic Hyde Park and one is near the booming downtown area. St. John's is known for the quality of its teaching and the rigor of its academic program. This is an exciting time for St. John's, as plans are underway to renovate and expand two of the campuses, and the School will soon welcome new Head of School Hugh Jebson.
Position Overview
To serve St. John's Episcopal Parish Day School by providing leadership for the development and implementation of results-driven marketing and communication's plan.
Essential Responsibilities
The essential responsibilities of the Director of Marketing and Communications include the following:
Overall
The Director of Marketing and Communications works closely with the Head of School, Director of Admissions and Director of Development to develop and implement a broad, comprehensive, and strategic marketing and branding plan designed to promote enrollment and fundraising. The position will focus on lead generation, storytelling, brand awareness, communications and internal marketing.
Marketing
Marketing Plan
-Develop and implement a comprehensive marketing plan for the School that engage internal and external constituents in the support and promotion of the school.
Internal Marketing
-Develop and implement an internal marketing strategy to reinforce the School's core brand messages and customer satisfaction to the parent community.
Word-of-Mouth Marketing
-Develop and implement an effective word-of-mouth marketing strategy that will create internal and external buzz for the school.
Web-Based Marketing
-Provide oversight and leadership to the school's website by regularly updating the content, news and videos. In addition, utilize web-based marketing strategies to increase the online presence for the school including the effective use of social media sites and search engine optimization for the website. Knowledge of HTML, CCS, XML, JavaScript and other web technologies and standards.
External Marketing
-Develop and implement an external marketing effort that will generate increased awareness for the school within all of its target constituencies including parents, faculty/staff, grandparents, alumni, donors and friends, as well as within the community.
Events
-Provide event marketing for admissions, retention and marketing including open houses, re-enrollment, etc.
John's Brand
-Provide leadership to the school community for the St. John's brand by enforcing brand standards as well as reviewing and approving all collateral and web-based communications.
Communications
Internal Communications
-Provide a consistent, timely and compelling flow of internal marketing communications to the current parents through the use of mailings, the school's website, Facebook, email newsletter and other strategies.
External Communications
-Provide a regular flow of external marketing communications to all constituent groups through the use of mailings, the school's website, Facebook and other social media sites, email newsletter and other strategies.
Story Telling
-Tell the St. John's story through effective writing and speaking. The director will provide leadership for the school's team in crafting these stories and communicating them throughout its various outlets.
Publications
- Create and direct a comprehensive publications program (concept, design, content, editorial and production) for internal and external communications that reaches and influences the school's target audiences.
Social Media
- Develop and manage an integrated online presence on social media platforms.
Crisis Communication
- In conjunction with the Senior Administrative team, develop and implement a crisis communications plan.
Public/Community Relations
Media Relations
-Develop relationships with and provide press releases to the media to provide newsworthy stories that will tell the St. John's story to the community.
Public Relations
-The director and the Head of School will be the main School spokespeople, in all communications to the press and public.
Community Relations
-The director will develop and implement a plan for St. John's presence at events and sponsorships in the community.
Common Qualification Requirements
Bachelor's degree in English, journalism, communications or marketing
4 years of experience in marketing and communications
Outstanding organizational and presentation skills
Exceptional written and oral communication skills
Proven ability to effectively lead, manage, and inspire a collaborative team in a fast-paced environment with multiple creative projects
Demonstrate experience with photography, videography, website content management and design, and social media marketing

Bachelor's degree in English, journalism, communications or marketing 4 years of experience in marketing and communications Outstanding organizational and presentation skills Exceptional written and oral communication skills Proven ability to effectively lead, manage, and inspire a collaborative team in a fast-paced environment with multiple creative projects Demonstrate experience with photography, videography, website content management and design, and social media marketing



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.