Account Director,B2B Strategist


: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Add your resume and apply to jobs with your Glassdoor profile. Create Profile. Job. The B2B Strategy Director will play a critical role in establishing MediaCom as our Client's strategic marketing partner. You will accomplish this by elevating and inspiring the quality of our strategic output and helping the Client to deliver deeper consumer/customer connections. You will ensure value creation to communications/media plans and drive business results and growth.. Manage three specific scopes of work with Dell, Dell EMC and Dell Technologies. Dell (CSCom) - Audience insights including audience sizing in top markets, strategic frameworks for global campaigns, creative asset guidance (form factors and # of units needed) ongoing client education. Dell EMC (ISG) - Media trends, budget guidance; sizing and determining the role of media, aggregation of global performance metrics (from regions to global). Dell Field Marketing - Provide quarterly updates to the global leadership team at Dell. Updates should highlight great work being done around the world, updates on opportunities with key vendors, a new trend in B2B media or martech that could impact Dell and/or the competitive set. Team Dell at MediaCom. Share best practices across regions. Lead or support key projects. Back up regional teams when they need specific B2B guidance to ensure a consistent and high level of expertise. Maintain communication with WPP partners; GroupM, VMLY&R, JWT Wunderman. Demonstrate creativity and innovation in recommendations and/or problem solving. Ensure the appropriate business tools are implemented throughout the client base. Other responsibilities as needed. Inspire while leading by example in developing, motivating, mentoring, and coaching the team.. Target top talent and help to recruit and select senior and mid-level staff; ensure all direct reports master the skills and organizational savvy required for advancement. Strive to limit the amount of staff turnover and ensure that annual performance appraisals (MY360) and corresponding development plans are completed on a timely basis. Gain the respect of existing and prospective clients. Willing to challenge clients and colleagues based on proven case knowledge and experience. Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition. Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative, and budget requirements. Strong persuasion skills. Able to offer expert advice based on experience. Displays professional confidence. Able to successfully manage multiple full-service accounts. Solid understanding of media data sources in terms of what is measured, the method, and information reported. Fluent in mathematical concepts with an ability to translate data into well-articulated ideas. Complete knowledge of all media types. Solid understanding of research tools. Superior written, presentation, analytical, quantitative, and verbal skills. Strong organizational, interpersonal, and managerial skills. Required:. Hands-on experience with B2B and ABM media campaigns. Experience with B2B targeting, lead optimization and data collection. Build and scale a demand generation engine for lead flow and knowledgeable of CPL buying model.. Be an expert of demand gen analysis and data in media; recommending optimizations across all stages of the lead funnel. Experienced in designing and managing outbound process and key integrations for lead flow to sales team i.e. Eloqua, SalesForce, Bombora, D&B, Demandbase, Marketo or Integrate. Manage digital channels for lead acquisition, including email marketing, paid social, SEM, etc.. Work with Media and Analytics teams to implement demand generation strategy. 3+ years of experience working in marketing with a focus on demand generation/lead generation or Customer Marketing. Excellent presentation skills. Desired:. Strong Programmatic digital skills. Understand and improve marketing automation strategy and process. Planning and analyzing content syndication plans. Previous agency experience is preferred. High tech experience is preferred. YOURQUALIFICATIONS:. Bachelor's degree preferred; advanced degree a plus. 3+ years of experience in a senior leadership role preferred. Welcome innovators, initiative takers and instigators.. We are 8,500 of the world's leading media communications specialists, in 125 offices, across 100 countries.. We have a global client roster that's the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.. We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We're part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.. All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.. But the real secret to our success is simple (and not really a secret). It's our People First, Better Results philosophy.. We know that when we invest in our people, we'll deliver better results not only for them, but also for our clients.. We also know that talent comes in all shapes, sizes, genders and ethnicities. That's why our agencies are open environments that celebrate difference.. Do you want to work with smart, creative, enthusiastic people? So do we.. Take A Virtual Office Tour: GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, themore greatwork we can create together.
Welcome to MediaCom.
Associated topics: business, care, community, fundraise, marketing, public relations, regulatory, social media, solicitation, twitter * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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