• Messagepoint
  • $77,520.00 -128,560.00/year*
  • Ludlow, MA
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 826 MA-21

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About Us:

Messagepoint is a leader in developing and delivering innovative software and services within the Customer Communications Management (CCM) market. The Messagepoint solution is the 2016 SIIA CODiE winner for the Best Multi-channel Publishing Platform. Messagepoint helps companies strengthen their customer communications by enabling business users to control the entire messaging lifecycle for all print or digital communications without burdening IT.

Summary

Messagepoint is looking for a Business Development Representative (BDR) to support our exciting growth. The role of the BDR is to provide support to the sales and marketing teams at Messagepoint in the ongoing development and expansion of sales opportunities for Messagepoint, our hybrid-cloud Customer Communications Management (CCM) platform. We re looking for a candidate that is a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research. A dynamic personality is key, and the drive to reach decision makers is essential.

Responsibilities:

Develop new business and sales opportunities and introduce Messagepoint through outbound cold calls and emails, inbound lead follow-up, with major emphasis on outbound calls and appointment setting for the sales team.
Navigate accounts and identify key players using various prospecting tools such as LinkedIn, Data.com.
Route qualified opportunities to account executives and account managers for further development and closure.
Understand the Customer Communications Management competitive landscape.
Meet weekly with client executives and EVP of Sales to review KPIs.
Conduct a needs analysis on prospects pain points to determine how Messagepoint will speak to those needs.
Update written prospecting script.
Attend sales, marketing and training meetings as required from time to-time.
Manage the initial appointment process for qualified leads including scheduling appointments for the sales team.
Conduct research using tools like Data.com and LinkedIn to identify potential prospects.
Identify key buying influencers within these accounts to determine budget and timeline.
Build and cultivate prospect relationships, initiate successful communications strategies and move opportunities through the sales funnel.
Work with the VP of Marketing, Client Executives, Account Executives and EVP of Sales to develop and grow the sales pipeline to consistently meet quarterly revenue goals.
Capture activities for new and prospective clients in Salesforce.com, ensuring all conversations, emails, appointments and other communications are logged, information is accurate and documents are attached.
Update Salesforce on a timely basis and participate in the account review and planning process.

Qualifications:

Possess 1-3 years proven success doing inbound and outbound prospecting
Experience in selling Financial Products (e.g. Insurance), Corporate selling (B2B) or high tech solutions is an asset
Strong telephone sales/ cold calling skills
Ability to advance prospects to later stages of the sales process
Completion of post-secondary Business or Finance/Accounting Diploma or Degree is significant bonus
Excellent verbal and written communication skills
Ability to confidently and professionally interact with a wide spectrum of prospects including senior managers and executives
Skilled at handling objectives and able to reach decision makers
Excellent problem solving and organizational skills
Enjoy the challenge of developing new business
Experience working with Salesforce.com preferred
Knowledge of marketing automation systems is an asset
Valid passport and ability to travel on occasion to the United States and within Canada.



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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