VP, Direct-To-Consumer (DTC) Marketing

Compensation

: $135,105.00 - $127,920.00 /year *

Employment Type

: Full-Time

Industry

: Executive Management



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About EPIX
PRINCIPAL RESPONSIBILITIES:
EPIX, an MGM Company, is seeking a Vice President, Direct-To-Consumer (DTC) Marketing who will be responsible for developing acquisition, retention and win-back strategies and campaigns across all relevant sales channels for the EPIX NOW OTT service. This individual will serve as a key member of the DTC Marketing team and will help develop, execute and optimize the marketing strategy in partnership with the balance of the Marketing Team (including Digital & Social Media Marketing), the Digital Product Team, Research & Analytics and retained agencies.. The Vice President will manage a dedicated acquisition media planning and buying agency to ensure resources are being optimized to drive acquisition among qualified audiences, leverage awareness advertising in the marketplace to support conversion and serve as the primary point of contact with app stores/accounts to secure largest share of promotional voice.. Reporting to the CMO, the VP of DTC Marketing will be a key member of the network Marketing Team and will work with each of the relevant departments to develop full funnel campaigns informed by the data & analytics derived from the network's MarTech and avail third-party resources.. Develop overall strategy and specific marketing campaigns designed to acquire a qualified user base for EPIX NOW. Own all DTC acquisition marketing channels including paid social, search, programmatic display, digital video, mobile and podcast. Own complete campaign development, production, execution and analysis for \"always on\" and program-specific initiatives. Serve as primary point of contact with all DTC app stores/platforms and sales channels to help drive awareness, engagement and acquisition of EPIX NOW leveraging owned media, editorial and promotional vehicles on a consistent basis. Monitor, optimize, and report on performance of campaigns on an ongoing basis, working with internal Departments and external agencies to pivot as necessary to drive greatest result. Define baseline and advanced KPIs around campaign performance and customer acquisition goals and communicate accordingly to relevant parties. Partner with Digital product teams and Research/Analytics to create dashboards and reporting that illustrates both subscriber behavior and campaign performance. Analyze data to make recommendations to improve campaigns and adjust strategy and investment levels, accordingly. Collaborate with Research & Analytics team to design research plans, interpret results and synthesize insights in order to develop new acquisition strategies and identify new audiences. Manage relationship with acquisition marketing agency to ensure a strong partnership and proper execution of all campaigns. Partner with finance to create budgets and forecasts that will help achieve acquisition goals. Work closely with partner marketing teams to ensure alignment of campaigns across shared platforms. Collaborate with brand team to effectively communicate brand, product value proposition and content through acquisition and show-specific campaigns. Lead A/B testing, content, copy & creative among other strategies to continually improve and refine performance. Work closely with the data and analytics team to ensure proper tracking is in place to support ongoing reporting needs. 5+ years of experience developing, producing and executing digital acquisition campaigns - ideally for an SVOD service. Expertise with all digital ad networks including Google Ads, Facebook Ads, Snap, YouTube Advertising and Programmatic networks is required. Ability to analyze and interpret data to generate insights that inform investment decisions and marketing strategy. Experience managing media planning and buying agencies. Account management experience - preferably in the traditional MVPD or digital space. Experience developing and reporting on metrics and KPIs for business goals, process improvements and campaign management. Strong understanding of customer segmentation and how it can feed into acquisition marketing channels in order to identify and acquire high-value users. Bachelor's degree. EPIX, an MGM company, is a premium television network delivering a broad line-up of quality original series and documentaries, the latest movie releases and classic film franchises - all available on TV, on demand, online and across devices. A destination for premium content, EPIX is tripling the amount of original programming on the network beginning in 2018, with a roster of original series including Get Shorty starring Chris O'Dowd and Ray Romano, spy thrillers Berlin Station and Deep State, the return of Mark Burnett's boxing competition series The Contender and late-night comedy docuseries Unprotected Sets, from executive producer Wanda Sykes. In 2019, the network will premiere new series Godfather of Harlem starring Forest Whitaker, Pennyworth, the origin story of Batman's butler Alfred, from DC, and Perpetual Grace, LTD starring Sir Ben Kingsley. Launched in October 2009, EPIX is available nationwide through cable, telco, satellite and emerging digital distribution platforms providing more movies than any other network with thousands of titles available for streaming.. At EPIX, we value creative and innovative thinkers who want to join a team that's working to redefine television. To learn more about career opportunities with EPIX, please visit Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
SKILL REQUIREMENTS, EXPERIENCE AND EDUCATION:
Associated topics: advertise, major gift, marketplace, mba, media, medical center, regulatory, relation, social media, stewardship * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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