Product Marketing Manager - Fortify

Micro Focus in Homestead, FL

  • Industry: Advertising/Marketing/Public Relations - Marketing Director
  • Type: Full Time
  • Compensation: $119,820.00 - 202,330.00 / Year*
position filled
Product Marketing Manager - Fortify

Job Description:
Micro Focus is actively seeking a Product Marketing Manager to join our market-leading Fortify marketing team. Security continues to grow in excitement and Fortify is at the forefront of Application Security and DevOps.
  • Develop and be responsible for product positioning/messaging and buyer personas for your product(s)
  • Collaborate with a cross-functional team made up of Product Management, Regional Marketing, Corporate Marketing, Sales, and Operations to ensure alignment is made with key stakeholders
  • Understand why customers are buying your product and the problems theyre solving with it
  • Understand your products business plan and revenue targets so you can ensure that GTM work contributes to both
  • Work with Product Management to understand their current roadmap and build a complete launch plan to support it. This also includes taking product details and translating them into solution-level messaging that resonates with customer jobs
  • Manage the development, creation, and distribution of global sales tools from conception to usage reporting. These sales tools can include: fact sheets, datasheets, white papers, PowerPoint presentations, website pages, HTML emails, multi-media pieces, videos, etc. as necessary
  • Learn which sales teams/partners are selling your product(s) and what incentivizes them to do so
  • Understand who your competitors are and how they position themselves in market
  • Drive the approval process, including cross-functional approvals when required to ensure content, imagery, branding is accurate
  • Make ongoing recommendations to ensure processes improve and creation of materials and templates are completed in the most effective and efficient manner
  • Investigate, evaluate, and determine whether materials meet global customer and channel needs
Qualifications and Requirements:

  • 1-3 years experience working in product marketing / GEO marketing / similar marketing function
  • Cyber Security/Application Security experience a PLUS
  • Software Development/Software Lifecycle Management experience a PLUS
  • Able to manage the collateral development process from opening purchase orders to posting materials to reporting usage and effectiveness
  • Proven verbal and written communication skills; outstanding organizational skills
  • Experience presenting
  • Proven track record of on-time deliverables
  • Strong interpersonal skills with ability to work effectively cross-functionally and in teams
  • A self-starter with the willingness and desire to get the job done right
  • Create a positive, fun, team-oriented, hardworking, and balanced environment
  • 4-year college degree, preferably in Marketing, Business, or a relevant work experience desired; MBA preferred
  • Candidate will value regional differences and have a sensitivity to the diverse cultures that exist
  • Expected travel 10%
  • Remote work accepted



Micro Focus is proud to be an Equal Opportunity Employer. Prospective employees will receive consideration without discrimination because of race, colour, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, genetic information, citizenship or any other legally protected status

* Estimated salary

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