marketing | Director of Marketing and E-commerce in San Leandro, CA

Director of Marketing and E-commerce

  • MRINetwork
  • $122,215.00 - 144,170.00 / Year *
  • 1300 Williams St
  • San Leandro, CA 94577
  • Full-Time
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We are working with r is a global leading supplier of team apparel, footwear, and costumes. In the U.S., the company has a B2B operation selling wholesale through a portfolio of four brands and growing. We are looking for an experienced, knowledgeable marketing director to lead the marketing strategy, analysis, campaign execution and staff management for our US division. We want a driven individual with extensive experience managing effective teams to lead an internal team of 6 resources as well as outside consultants and agencies. Part analyst, part strategist, part manager, the ideal candidate will create and implement strategies, tactics, campaigns and brand messaging for both offline and online marketing channels. They will provide leadership to our established and talented marketing team with a healthy mix of skill, management experience and initiative.

Director of Marketing and E-commerce
Niles, IL, 60714, United States
Posted on 02/25/2019 by hireneXus
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Position Details
Reference ID:
51265
Director, Marketing & E-commerce
Job Description Summary:
We are working with r is a global leading supplier of team apparel, footwear, and costumes. In the U.S., the company has a B2B operation selling wholesale through a portfolio of four brands and growing. We are looking for an experienced, knowledgeable marketing director to lead the marketing strategy, analysis, campaign execution and staff management for our US division.
We want a driven individual with extensive experience managing effective teams to lead an internal team of 6 resources as well as outside consultants and agencies. Part analyst, part strategist, part manager, the ideal candidate will create and implement strategies, tactics, campaigns and brand messaging for both offline and online marketing channels. They will provide leadership to our established and talented marketing team with a healthy mix of skill, management experience and initiative.
Duties and Responsibilities:
The Director, Marketing & E-commerce will:
* Manage the marketing process from research and planning all the way through execution and analysis
* Develop an annual strategic marketing calendar that meets the overall objectives of the business
* Provide strategic leadership for both offline and online marketing - optimizing sales and building effective teams around our three most important revenue drivers: print, ecommerce, and live events
* Provide strong, effective, and highly visible leadership to the in-house marketing team, ensuring that all resources are motivated and guided to contribute fully to company vision and goals
* Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management
* Maintain and grow our brand equity in the industry through managing the distinct voice and position of each brand within our portfolio
* Conduct customer, brand and product research initiatives and provide analysis and action plans to transform learnings into growth
* Develop product branding and merchandising plans that support sales goals and optimize both offline and online sales performance
* Oversee the operation of and analytics for US B2B digital sales channels, and all digital marketing including email, social, and advertising
* Manage costs in accordance to the Sales and Marketing budget
* Support cross-functional team leaders and ensure alignment of priorities across sales and marketing peers
Qualifications:
* BS/MS degree in marketing, e-commerce or related field
* 7-10 years of brand marketing experience with at least 5 years of leadership experience managing direct reports
* A combination of B2B and B2C experience, preferred
* Effective leadership, time management and organizational skills to motivate and direct a dynamic and creative team
* Strong digital marketing, project management and analytical skills
* Experience with any of these platforms a plus: Salesforce, Mailchimp, Big Commerce
* Demonstrable experience leading and managing both offline and online marketing functions
* Strong analytical skills and data-driven thinking
* Experience setting up and managing a budget
* Should be able to develop effectual relationships and operate with senior executives
* Should be able to contribute to planning and strategic thinking
* Exceptional written as well as verbal communication skills
* High level of personal enthusiasm and self-motivation
* Travel as required
WHAT CANDIDATES SAY ABOUT THIS RECRUITER:
I was very impressed with Nate's attention to detail and making sure I had as much information and guidance as possible prior to my phone interview. His comments helped understand the employer's perspective better. Bruce, Chief Operating Officer in Kentucky
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Recommended Jobs

* BS/MS degree in marketing, e-commerce or related field * 7-10 years of brand marketing experience with at least 5 years of leadership experience managing direct reports * A combination of B2B and B2C experience, preferred * Effective leadership, time management and organizational skills to motivate and direct a dynamic and creative team * Strong digital marketing, project management and analytical skills * Experience with any of these platforms a plus: Salesforce, Mailchimp, Big Commerce * Demonstrable experience leading and managing both offline and online marketing functions * Strong analytical skills and data-driven thinking * Experience setting up and managing a budget * Should be able to develop effectual relationships and operate with senior executives * Should be able to contribute to planning and strategic thinking * Exceptional written as well as verbal communication skills * High level of personal enthusiasm and self-motivation * Travel as required, I was very impressed with Nate's attention to detail and making sure I had as much information and guidance as possible prior to my phone interview. His comments helped understand the employer's perspective better. Bruce, Chief Operating Officer in Kentucky


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* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.