VP Marketing & Business Development


: $135,105.00 - $127,920.00 /year *

Employment Type

: Full-Time


: Executive Management

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National HealthCare Associates, one of the premier providers of Long Term Post-Acute Care, is seeking a Veteran Sales & Business Development Executive to lead census growth efforts company-wide at our 40 Facilities in 7 states throughout the Northeast and New England. The VP will oversee direct and indirect staff consisting of Regional and Corporate Sales, Marketing, Communication, and Business Development Directors and Managers while collaborating, consistently communicating, and maintaining relationships with senior executive leadership, regional operations leaders and other stakeholders.

Essential Duties and Responsibilities

Directs and coordinates activities of sales and marketing department for managed facilities and aids chief administrative office in formulating and administering organizational policies by performing the following duties personally or through subordinate managers.
Participates in formulating and administering company policies and developing long range census goals and objectives.
Directs and coordinates activities of Marketing and Sales department for which responsibility is delegated to further attainment of goals and objectives.
Reviews analyses of activities, costs, operations, and forecast data to determine progress toward stated census and revenue goals and objectives.
Confers with chief administrative officer and other administrative personnel to review achievements and discuss required changes in goals or objectives resulting from current status and conditions.
Serves as a member of the Executive Committee


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education and/or Experience:
Master's Degree or equivalent experience in health care management, marketing and sales.
7-10 years, in in multi-facility Long Term Post-Acute Care/Skilled Nursing business development, sales, and census management.
A minimum of 2 yrs in multi-state, multi-site, oversight role as CMO, SVP, or VP with a for-profit provider of Long Term Post-Acute Care with 3k+ residents.
Ability to respond effectively to the most sensitive inquiries or complaints.
Ability to write speeches and articles using original or innovative techniques or style.
Ability to make effective and persuasive speeches and presentations on controversial or complex topics on top management, public groups, and/or board of directors.
Must be able to travel as needed, est. 50%-75%

Founded in 1984, National Health Care Associates (NHCA) has grown into a network of skilled nursing and rehabilitation centers and assisted living centers located throughout Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York and Vermont. NHCA manages the care of nearly 5,400 patients and residents and employs more than 7,500 professional caregivers and related staff. NHCA specializes in offering extensive programs for short-term rehabilitation and post-hospital care in areas including orthopedic, cardiovascular, neurological, and post-surgical recovery and rehabilitation. All NHCA centers offer a comprehensive array of physical, occupational and speech therapy that can be provided seven days per week, if needed. While each of NHCA's centers are unique in their geographic setting and physical structure, they all share a common commitment to the highest level of quality care, a focus on customer service and providing a nurturing environment for both patients and families. NHCA specializes in Skilled Nursing services for patients and families seeking long-term care with dignity and respect for their individualized needs.
Associated topics: cmo, demand, demand generation, facebook, market, marketing, principle gift, product market, social media, twitter * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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