Product Strategist II/III (Lynchburg)


: $167,490.00 - $167,490.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Job Description

Employee Perks

Why You Will Love Being Part of the Navy Federal Team:

*Competitive compensation with opportunities for annual raises, promotions, and bonus potential
*Best-in-Class Benefits! (7% 401k match / Pension plan / Tuition reimbursement / Great insurance options)
*On-site amenities include fitness center, wellness center, cafeteria, etc. at Pensacola, FL; Vienna, VA and Winchester, VAcampuses
*Consistently Awarded Top Workplace
*Nationally recognized training department by TRAINING Magazine
*An employee-focused, diverse, and service-oriented workplace environment

Basic Purpose

To assist business unit management in developing and executing action plans, department policies, standards, and processes to optimize resources while ensuring focus on strategic, financial, and member service goals. Work with internal and external stakeholders to plan, deploy, and measure the effectiveness of marketing. Monitor and anticipate industry shifts to ensure business units products and services remain well positioned among their competitive sets. Evaluate the portfolio to identify opportunities to improve Navy Federal programs, products, and services. Apply broad functional knowledge and expertise to improve the performance of product campaigns and initiatives. Maintain an understanding and working knowledge of the functions, processes, and systems of other cognizant business units. Work on complex issues requiring knowledge of organizational objectives and competing priorities.


Assist with supporting segment sizing and marketing list generation
Provide strategic analysis, recommendations and help influence key decisions by senior department leadershipregarding technology and financial market trends, and competitive analysis regarding identification of thedepartments strengths, weaknesses, opportunities, and threats
Utilize performance measurements and indicators to identify areas for improvement; develop process improvementplans for each performance indicator or area identified
Develop action plans for conducting internal analyses and collaborate with business partners to identify root causesfor operational gaps and establish solutions
Identify and communicate changing trends as identified through analysis
Ensure effective initiative management from inception through implementation
Perform qualitative and quantitative analysis using analytical techniques, tools, models, simulation, etc.
Build financial forecasts, cost analyses, and Front Office reports to support and facilitate business decisions
Serve as subject matter expert regarding product functions and how they relate to other products and services
Collaborate with key partners in development and delivery of solutions
Collaborate with Member Research & Intelligence (MRID) and Product Marketing to compile/integrate andsummarize data and key performance indicators used to create email campaign strategies to improve businessresults
Participates in complex interdepartmental initiatives of significant business risk & impact
Lead small initiatives or participate in portions of large/complex scoped marketing projects with guidance fromsenior staff and/or management
Identifies and communicates key responsibilities and practices, evaluates results, and provides leadership andguidance to ensure successful implementation of business unit projects
Serve on teams and task groups for projects/initiatives within the business unit &/or across the organization
Perform other duties as assigned

Qualifications All required unless otherwise noted

Bachelor's degree in Business, Finance, or related field or combination of training, education and experience
Advanced knowledge of products, services, processes, requirements, and systems related to the business unit
Advanced knowledge of state and Federal laws; industry regulations, principles, and practices; and company policies that govern the business units products/services
Advanced knowledge of banking/financial industry trends, products and services
Effective to advanced skill in strategic thinking to write/develop comprehensive marketing plans
Basic to effective skill in building strategic and execution-focused plans and alliances with partner leadership
Ability to synthesize results of analyses, develop and make recommendations and presents results to solve unique and complex problems
Basics to significant experience in collaborating across organizational boundaries and building partnerships across various functions
Basics to significant experience in leading large projects/initiatives which have business risk and impact
Skill in producing desired results and achieving goals and objectives
Basics to significant experience in Demonstrated track record of managing multiple initiatives and meeting changing requirements and priorities to accomplish objective
Skill using innovative thinking to solve problems and facilitate the decision-making process
Effective to advnaced verbal and written communication skills
Effective skill interacting with staff, management, vendors and members diplomatically and tactfully
Effective to advanced skill to influence, negotiate and persuade to reach agreeable exchange and positive outcomes
Effective to advanced skill in the use of PCs and related software packages
Desired Master's degree in Business, Finance, or related field or combination of training, education and experience
Desired Advanced knowledge of NCUA regulations that govern the activities, products and services of the business unit
Desired Advanced knowledge of Navy Federal's functions, philosophy, operations and organizational objectives
Desired Experience in working with leadership and management in diverse and complex operational environments
Desired - Experience working with banking, debit, or credit cards in a financial institution

Hours : Monday - Friday, 8:00am - 4:30pm

Location : 820 Follin Lane SE, Vienna, VA 22180

Equal Employment Opportunity

Navy Federal values, celebrates, and enacts diversity in the workplace. Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans. EOE/AA/M/F/Veteran/Disability


Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need.

Bank Secrecy Act

Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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