Digital Marketing Manager


: $107,830.00 - $169,220.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

Newell Machinery Company operates up to four websites ranging from metalworking to fitness, delivering high end products to homes and businesses across America. To drive traffic and conversions, we are looking for a Digital Marketing Manager to develop successful digital marketing strategies for our websites and social media platforms.

The person will be responsible for enhancing and maintaining all websites, creating world-class marketing strategies and action plans online and for tradeshows, and developing performance reporting to highlight efficiency of campaigns. The person must have a strategic mind-set and hands-on roles in execution.

The Role:

  • Developing and executing projects to drive customer acquisition, revenue and profitability
  • Analyze performance and trends to inform data driven recommendations and achieve improved results
  • Manage execution of digital marketing campaigns across industry channels
  • Playing a direct role in digital execution or analytics to drive business outcomes
  • Identify opportunities to innovate and evolve; proactively drives new ways of working
  • Updating and maintaining functional websites.

Required Skills/Qualifications

  • Bachelor s degree in Marketing or related field required
  • 3+ years experience in B2B or B2C Digital Marketing, consulting and/ or digital advertising
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns (paid media/search, programmatic display/analytics and digital management)
  • Demonstrated knowledge of digital media analytics and web analytics tools. High creativity with excellent analytical abilities & data driven thinking
  • Demonstrated knowledge of WordPress and ecommerce websites (Woo).
  • Experience in Adobe Suites
  • Up to date on the latest trends and technologies in digital marketing
  • Ability to measure and drive business outcomes
  • Ability to create social graphics, photo/video editing a huge plus.

This is full time, in house position with benefits. Newell Machinery is an equal opportunity employer. Salary based on experience.

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* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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