Social Media Content Manager, Bureau of Communications - 397083
: $134,440.00 - $127,870.00 /year *
: Advertising/Marketing/Public Relations
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Job Description The New York City Department of Health and Mental Hygiene is a world-renowned agency with a long tradition of protecting and promoting health in the most culturally and linguistically diverse city in the nation. The Bureau of Communications manages many of the agency's most critical interactions with the public, from raising awareness and promoting health behaviors to advancing policies and responding to health emergencies. The Social Media Content Manager is responsible for curating and creating content for the agency's social channels, which include Facebook, Twitter, Instagram, YouTube, LinkedIn, Nextdoor and Tumblr. The content manager will work closely with the Director of Digital Strategy to execute social strategy and a robust content calendar. The content manager must maintain awareness of the news, events, campaigns and policies that drive Digital Communications, Marketing, Press, Intergovernmental and Community Affairs.
DUTIES WILL INCLUDE BUT NOT BE LIMITED TO:
Write, create and publish social media content and promotional posts across all social media platforms, by creating messaging on important and emergency health issues, such as disease outbreaks, including HIV prevention and control, for public health stakeholders, and especially for New Yorkers.
Develop and/or select digital and social images, including video and photography, that support the agency brand and style.
Help monitor and run all agency social media channels, which includes responding to questions and comments from the public.
Collaborate closely with the Director of Digital Strategy to ensure that all content developed for social and digital is platform-native, cohesive across platforms and in line with social media best practices.
Liaise with Health Department division staff on social media best practices, provide trainings and help promote news and stories about their programs and services.
Provide support by gathering and analyzing account and campaign social media data, tracking growth and topic trends to refine strategy in order to better reach constituents.
Assist in evaluating, identifying and implementing emerging social media tools for the promotion of agency campaigns and services (ex: Facebook Live, Instagram Stories).
Assist in creating and sharing emergency preparedness messages when activated.
Own and update the digital content calendar. Minimum Qual Requirements 1. A baccalaureate degree from an accredited college or university and five years of full-time paid experience acquired within the last fifteen years, of supervisory or administrative experience including handling of business promotion or urban economic problems, at least 2 years of which must have been in a managerial or executive capacity with primary focus on business promotion or urban economic planning; or
2. A satisfactory equivalent combination of education and experience. However all candidates must have 2 years of managerial or executive experience as described in \"1\" above.
Appropriate graduate study in an accredited college or university may be substituted for the general experience on a year-for-year basis. All candidates must have a four-year high school diploma or its equivalent approved by a State's Department of Education or a recognized accrediting organization. Preferred Skills --Excellent communication skills, particularly writing and editing for plain language and AP style
--Experience in photography and/or video production and editing with Adobe Creative Cloud applications
--Proficient with social media content management and analytics tools such as Hootsuite, Sysomos and SimplyMeasured preferred. Experience with Facebook Business Manager and Twitter Ads a plus.
--Must work well independently and as a team member
--Must be available to work after hours and weekends during emergency activations as needed
--Must be comfortable rewriting academic research into plain language for the general public
--Interest or experience in health communications preferred Additional Information **IMPORTANT NOTES TO ALL CANDIDATES:
Please note: If you are called for an interview you will be required to bring to your interview copies of original documentation, such as: A document that establishes identity for employment eligibility, such as: A Valid U.S. Passport, Permanent Resident Card/Green Card, or Driver s license.
Proof of Education according to the education requirements of the civil service title.
Proof of Address/NYC Residency dated within the last 60 days, such as: Recent Utility Bill (i.e. Telephone, Cable, Mobile Phone)
Additional documentation may be required to evaluate your qualification as outlined in this posting s Minimum Qualification Requirements section. Examples of additional documentation may be, but not limited to: college transcript, experience verification or professional trade licenses.
If after your interview you are the selected candidate you will be contacted to schedule an on-boarding appointment. By the time of this appointment you will be asked to produce the originals of the above documents along with your original Social Security card.
The federal government provides student loan forgiveness through its Public Service Loan Forgiveness Program (PSLF) to all qualifying public service employees. Working with the DOHMH qualifies you as a public service employee and you may be able to take advantage of this program while working full-time and meeting the program s other requirements.
Please visit the Public Service Loan Forgiveness Program site to view the eligibility requirements:
To Apply Apply online with a cover letter to In the Job ID search bar, enter: job ID number # 397083.
We appreciate the interest and thank all applicants who apply, but only those candidates under consideration will be contacted.
The NYC Health Department is committed to recruiting and retaining a diverse and culturally responsive workforce. We strongly encourage people of color, people with disabilities, veterans, women, and lesbian, gay, bisexual, and transgender and gender non-conforming persons to apply.
All applicants will be considered without regard to actual or perceived race, color, national origin, religion, sexual orientation, marital or parental status, disability, sex, gender identity or expression, age, prior record of arrest; or any other basis prohibited by law. Residency Requirement New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.