Director, Marketing Strategy - Finance and Investment Industry Opportunity


: $112,160.00 - $143,520.00 /year *

Employment Type

: Full-Time


: Executive Management

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OneMain, the largest non-bank lender in the United States, has been helping consumers take care of lifes expenses through personal loans for over 100 years. The Vice President of Marketing Strategy will build and execute the Marketing strategy for OneMain. He or she will lead the Direct Marketing channel strategy development as a business and deliver a growing profit stream and expand the consumers positive experience with the brand. He or she will build cutting edge acquisition and customer engagement campaigns via strategically developing corporate wide actions.In this role, you will lead, develop and design an industry leading Marketing Strategy including:Develop marketing plans that increase engagement with both new and existing customersWork cross-functionally with marketing, legal, compliance, engineering and business development to produce new marketing strategiesWork collaboratively with the Analytics team to analyze program performance, and executing on analysis to ensure channel KPIs are being met/exceededUtilize ongoing performance analytics of existing Campaigns to optimize and improve campaign strategyValidate and test assumptions relative to channel optimization and other marketing decisionsManage and maintain strong direct relationships with key partners/vendors, collaborating on opportunities for growth and cost optimizationNegotiate and review existing print partner relationships to identify new areas of functionality, process efficiency, campaign performance and expenseAssess and recommend business cases for channels and strategies to maximize profitability with a focus on best practices and complianceQualifications:3-5+ years of experience in strategy developmentData-driven and can turn insights into actionable growth initiatives.Ability to structure a problem with minimal guidance or supervisionAbility to clearly explain the levers one can pull to drive efficiency within marketing strategyDemonstrated ability to effectively structure content that he or she has limited exposure toViews the prospect of change as an exciting opportunity for improvementStrong experience with A/B testing platforms.Readily takes the initiative to remove roadblocks and adept at incorporating others perspectives in the development of a solutionSuccessful candidate will be adept at building relationships with partners, be able to identify opportunities and craft innovative solutionsHighly effective in guiding others work and extensive experience is successfully coaching othersStrong attention to detail with project management and organizational skillsExperience presenting to partners including marketing, product, and executivesExperience with partnerships and deal negotiationStrong analytical skills are a mustExperience in communicating to a senior management team and external partnersBachelors Degree required. Advanced degree a plusOneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identify, national origin, age, marital status, protected veteran status, or disability status.
Associated topics: ad, care, facebook, fundraise, lead generation, major gift, policy, product market, regulatory, twitter * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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