Channel Marketing Manager
OpenPath Security in Culver City, CA
- Industry: Advertising/Marketing/Public Relations - Marketing Director
- Type: Full Time
- Compensation: $164,410.00 - 164,410.00 / Year*
THE OPPORTUNITY: Marketing Manager - Channel We are seeking a creative and enthusiastic Marketing Manager - Channel to join our LA-based team. Reporting to the CMO this position will work cross-functionally to evangelize the Openpath brand within the channel partner ecosystem, which is largely made up of security system integrators, low voltage technicians, and access control installers. Openpath products are only sold via the Channel and you will be foundational in creating and executing Openpaths Channel Marketing program. In conjunction with the Director of Channel Alliances & Partnerships this role will drive awareness leading to engagement and productivity reinforcing the highly disruptive nature of the Openpath frictionless access control solution. What youll do & more... Develop and execute a comprehensive channel marketing program in driving adoption and productivity to include (but not limited to) training, tool kits, educational materials, incentive plans. Work on competitive and channel insights and related research Account Management in segmenting and prioritizing accounts to drive long term success Work within the Partner Portal to ensure it depicts Openpath clearly and effectively across training, sales collateral and other enablement tools o optimize user flow in partner portal, keep dashboard updated and dynamic o create separate dashboard, catering to various personas o increase utilization of co-marketing programs and materials In partnership with the CRM team, create a comprehensive program for effective channel comms Develop reports and insights for other key stakeholders demonstrating program efficacy Create CRM campaigns and related channel communication programs Collaborate with other marketing team members to take broad based programs into the channel utilizing paid, earned and owned media. What skills and experience do you bring? EDUCATION: Bachelor's Degree in either Marketing, Communications, or related discipline. Experience + aptitude/attitude count more. 4 + years with channel and partner marketing preferably with the company/brand A self starter who can own the program and build relationships across the channel spectrum for the greatest impact. Ideally B2B experience combining software/hardware as a Cloud (SaaS) solution Humility to admit mistakes, correct them, and move forward. Experience in a fast-paced startup or brand highly preferred. Experience with Salesforce/Hubspot is a plus Solid communication skills that span writing, speaking, and presenting. Versed across digital media platforms including email, website, social media, and more. Ability to creatively problem solve, adapt to shifting projects and moving targets, and work highly collaboratively. Time management skills and ability to juggle competing priorities with ease. Willingness to roll up your sleeves, be additive when and where you can, and support team tasks to help out the company when necessary.
* Estimated salary
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