Senior Product Marketing Manager, CX Cloud-180014KE
Senior Product Marketing Manager,CX Cloud
Working closely with ProductManagers, Marketing, Services, Sales, and Channels, this Product Marketing roleis tasked with planning and executing highly effective go-to-market andin-market strategies for Oracle Responsys Solutions . This requires theability to synthesize the customer & market needs, the changing competitivelandscape and Oracle Marketing Cloud differentiators to ensure revenue andmarket penetration targets are met. Highly motivated and attention to detail,the ability to grasp and translate technical capabilities into customer valueis crucial. Ability to enable sales to be effective in selling our complete B2COracle Marketing Cloud offering is critical.
RESPONSIBILITIES Messaging- Develop product positioning andmessaging that creates a differentiating data story in order to differentiateOracle Marketing Cloud solutions for B2C buyers and organizations Market intelligence be the expert on our targetmarkets and buyer personas - how they buy, why they buy, and how they aremeasured. Understand B2C digital marketing and what motivates a marketingleaders to buy Competitive Intelligence- Be the experton your competition and how to crush them - help gather/disseminatecompetitive information, translate it into meaningful nuggets. Work withOracles Competitive Intelligence team to ensure competitive intel is up todate and available to the sales field Sales enablement communicate the valueproposition of the products to the sales team in an effective way and developthe sales plays and selling tools needed to support the selling process Marketing enablement Be the product and marketexpert, providing direction and support to all marketing functions, such asDigital Marketing Strategy, Demand Generation, PR, Communications, Web Content- Be responsible for contentdevelopment of product material, webcasts, speaking events, in support ofinternal and external communications.
Experience/Skills 5+ years experience using, marketing or selling B2Cmarketing automation Mobile marketing a plus Product marketing in SaaS or Cloud Experience in planning and executing winninggo-to-market strategies Strong interpersonal skills Excellent written and verbal communication. Creative, energetic, and enthusiastic. Team player. BA/BS/MBA degree. Position is at Oracle Headquarters in Redwood Shores,CA Work