Tafamidis Hereditary Lead, US Marketing Director


: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time


: Executive Management

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VYNDAQEL (tafamidis meglumine) received early FDA approval in May for the treatment of patients with transthyretin amyloid cardiomyopathy (ATTR-CM) to reduce cardiovascular-related mortality and hospitalizations. VYNDAQEL is the first-in-class therapy and the first FDA-approved treatment for ATTR-CM, a life threatening, highly underdiagnosed condition. There are two types of ATTR-CM: wild type (wt), and hereditary (h). hATTR-CM has clinical and demographic features that make it distinct from wtATTR-CM and creates different patient journey dynamics.. The Tafamidis Hereditary Lead is a mission-critical US Marketing Director role responsible for leading the development and implementation of the tafamidis hATTR-CM strategy. This will include understanding differences in the hATTR-CM patient journey vs the wtATTR journey, characterizing key leverage points that are unique to the hereditary population, and identifying (and then executing) tactics unique to hATTR-CM to improve diagnosis and tafamidis utilization following FDA approval. This would include both disease education and branded efforts.. The Tafamidis Hereditary-CM Lead serves as the single point of accountability for the US business and is expected to set the strategic direction against which a broad range of cross-functional contributors will execute to maximize the value of the asset to Pfizer.. This position is based in NYHQ and reports to the Senior Director, US Marketing Team Lead, Tafamidis.. The position will play a leading role in the Tafamidis launch by:. Leading the development and implementation of a comprehensive Hereditary-CM Strategic and Tactical Plan, both for launch and as the market and brand evolve. This will involve partnering with a wide range of headquarters and field-based colleagues, as well as external partners (including KOLs) and agencies. Developing and monitoring KPIs to measure strategy/brand success. Working in partnership with the wtATTR-CM Lead to ensure a cohesive overall ATTR-CM strategic platform for the brand. Maintaining and nurturing a collaborative working environment, and lead a cross-functional team in the coordinated execution of the Hereditary-CM Strategic and Tactical plan, including the identification and mitigation of risks, leadership of sub-teams to address issues, and coordination of key cross-functional activities. Ensuring relevant insights are surfaced and appropriately integrated in strategy and execution. Driving digital/non-personal efforts (leveraging emerging technology as applicable). Serving as a strategic thought partner to the launch team across all pre/post launch activities in order to surface potential interdependencies across work streams, and pressure test key pre/post launch assumptions. Preparing and presenting updates to senior leadership on launch planning and launch performance. Working collaboratively with the Global marketing team to inform and shape relevant content. QUALIFICATIONS. 10+ years of US pharma marketing or similar relevant experience. Significant direct product launch and inline marketing experience required. Rare Disease, Oncology or specialty experience strongly preferred. Proven track record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions, and tactics. Demonstrated success in developing, executing, and measuring complex marketing programs - both personal and non-personal tactics. Experience with product positioning and branding. Experience working with grassroots efforts and specific patient populations. Strong team player with demonstrated ability to engage experts from a wide range of functional areas to improve business performance. Ability to effectively lead and influence an indirect team. Demonstrated ability to manage advertising and other agencies to produce campaigns and communications that significantly impact performance. Confidence and ingenuity to initiate, create, and bring ambiguity into action. Self-motivated team player that is change agile and driven by success. Strong analytical skills; detail and action oriented; creative mindset. Strong business acumen with excellent verbal and written communication skills for a wide variety of internal and external audiences, including senior Pfizer leadership and senior management from external organizations.. Demonstrated ability to lead and deliver results on multiple, complex, competing projects in a deadline oriented environment. Sunshine Act. Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.. EEO & Employment Eligibility. Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.. Other Job Details:. Additional Location Information: NYC. Eligible for Relocation Package. Eligible for Employee Referral Bonus. N (Other) (United States of America). Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.. Pfizer is a leading research-based biopharmaceutical company. We apply science and our global resources to deliver innovative therapies t...
MBA or other advanced degree highly desirable * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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