Digital Marketing Manager (Work From Home / Remote Work) (Westford)

Digital Marketing Manager - Fulltime Contract-to-Hire (Work From Home)

About Raven

A mobile app technology start-up, Raven matches buyers and sellers of real estate through the largest network of agents in the nation.

Innovating the mobile real estate technology space, Raven is a web and mobile CRM built for agents by agents that finds potential matches for their buyers and sellers throughout a nationwide network of on and off-market inventory. Raven provides real estate agents with the ability to connect with other agents via a tech platform that finds matches for their buyers and sellers automatically. We also encourage agents with helpful push notifications and reminders to make sure they are meeting their goals. Unlike many real estate agent CRM ecosystems like Zillow, Top Producer, and Commissions Inc; Raven provides a solution to manage and grow an agents business through a mobile application that agents can easily understand, use, and close business with.

Website:

Office Headquarters: Raleigh, NC, USA

Digital Marketing Manager Overview

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Our Digital Marketing Manager will work with the marketing team, supporting teams (such as developers) and vendors to launch campaigns on time.

Digital Marketing Manager Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, email, product, social media and display advertising campaigns

• Build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

• Instrument conversion points and optimizes user funnels

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Digital Marketing Manager Requirements

• REQUIRED: 2+ years of experience in digital marketing activities (mobile app or real estate exposure a plus)

• REQUIRED: Prior experience working with Segment.io, WordPress and Autopilot HQ

• REQUIRED: Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics, Amplitude)

• Experience in setting up and optimizing Google Ads campaigns

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement

• Bachelor's Degree or higher or equivalent work experience

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