Director / Senior Director, Global Social Media & Engagement
: $192,290.00 - $192,290.00 /year *
: Advertising/Marketing/Public Relations
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Add your resume and apply to jobs with your Glassdoor profile. Create Profile. Job. The Director of Global Social Media & Engagement is responsible for leading the Elizabeth Arden brands' social media program and managing an integrated team of two social media experts (Manager and Associate Manager).. The ideal candidate will pride themselves in being nimble, creative and strategic. By staying current with the latest social media trends and developments, this person is a thought leader from trends to tactics, analytics to strategy and execution to performance with a blend of creative AND strategic mind. This person is responsible for guiding the strategic planning of objectives, goals and strategies across all channels and business units. As a master of multitasking and an expert in speed and efficiency, this person manages multiple activities both local and global by working closely with the Marketing teams (Global, US and international counterparts), Paid Media Leads, Search and other internal teams along with the advertising agency; planning quarterly and monthly content needs; initiating social innovation discussions; and continually having an eye to optimize owned social media channels by engaging community, sharing a memorable brand story, driving brand awareness and engagement to create a path to purchase.. Ideal candidate will have a proven track record in developing strategies, analyzing and learning from social initiatives, executing social media activations and promotions. Experience working with beauty, lifestyle and luxury brands a plus but not required.. Responsibilities:. Provides the business and internal partners with insight, inspiration, clarity and creativity to build meaningful connections through social media and provide new ways of thinking about content and engagement.. Act as the key social engagement point of contact for the brand both in the US and internationally.. Ensures social media strategy goals, objectives and creative executions ladder up to overall brand strategy.. Serves as the key point of contact with international affiliates on social media strategy and content development.. Oversees global social media strategy development and execution across all campaigns; develops strong partnerships with regional and local market digital/social media leads to ensure full compliance with global direction.. Cultivates relationships with multi-agency partners and acts as a consultant for integrated work and social strategies.. Ensures full collaboration with Global Marketing teams across Skincare, Makeup and Fragrance to ensure alignment on core marketing messages and programming via social media.. Delivers smart new strategies that drive value for the business through content and content distribution.. Oversees development of monthly and quarterly content calendars to ensure alignment with overall global marketing focus areas. Develop and maintain content calendars that are integrated within the needs of programming, publicity, Dot.Com, ad sales and marketing.. Develop social media and campaign specific KPIs and benchmarks to achieve and surpass brand goals and objectives.. Owns and leads the definition, conceptualization, execution and measurement of social media engagement programs, including fan engagement, campaigns, contests, promotions, community and advocacy programs along with paid media. Identifies opportunities to optimize content and redeploy as necessary.. Demonstrates and showcases best in class social media and content best practices.. Serves as the primary digital/social media lead internally with cross functional partners.. Uncovers insights and develops actionable recommendations for how to move the brand forward in social media based on performance.. Responsible for building and progressing in-house content creation and production capabilities.. Manages relationships with established and emerging social platforms, and enhances social media marketing infrastructure by identifying, onboarding and managing vendors that enable better content marketing, social engagement, measurement and benchmarking.. Help foster a culture of ideas, experimentation and collaboration.. Experience Guidelines:. Superior knowledge of social media marketing universe including, but not limited to, Instagram, Facebook, Twitter, Pinterest, Snapchat, YouTube, Tumblr, Google+, Reddit, forums, wikis, blogs and all emerging platforms. Should have working knowledge of social media/digital channels/performance outside of the US (i.e. WeChat & Weibo in China a plus).. Knowledge of digital PR and social marketing, with a deep understanding of how to create engaging experiences and articulate them through a multitude of social, digital and mobile channels.. Knowledge of paid media tactics and strategies and how they relate to and can help to amplify social media programs and campaigns.. Solid understanding of influencer strategies, including outreach, local vs. media influencer approaches and media partnerships. Knowledge and passion for the latest trends and platforms in social and mobile.. Experience with Social/Digital listening, tools, approaches to measurement/metrics, reporting, etc. Familiar with Sprinklr a plus.. Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, be flexible, and work independently in a fast-paced environment.. Strong editorial writing skills.. Experience working with international markets a plus.. Willingness to work during non-business hours.. Strong interpersonal skills with ability to manage up, down and cross functionally.. Glassdoor has millions of jobs plus salary information, company reviews, and interview questions from people on the inside making it easy to find a job that's right for you.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.