POSITION PROFILE

The portfolio marketing manager of SMB is responsible for developing deep buyer insights that will inform value propositions and messaging in content, campaigns and sales enablement materials, and for evolving a results-driven launch process. He/she must unify different teams, ensuring particularly strong interlock with product development, campaign management, field marketing and marketing operations.

JOB DUTIES AND RESPONSIBILITIES

* Research, develop and deploy buyer personas using a deep understanding of target buyer needs, the buying decision process, scenarios and regional variations
* Develop offering-level value propositions and narrative messaging elements targeted at segmented buyers to be activated into content, campaigns and the source messaging blueprint
* Develop regional sales enablement plans, adapting or creating region-specific sales content and tools and driving the adoption of offerings in the region
* Oversee US launch planning and own launch dashboards for new product, solution and services offerings, coordinating and interlocking upstream with global teams and downstream with regional/local teams
* Coordinate the launch process within RICOH's US region.
* Formulate regional market sizing, segmentation and targeting strategies, rolling up to inform the global approach
* Write and socialize plans for portfolio marketing, sales enablement and launch
* Serve as the portfolio expert who transfers knowledge about markets and buyers across marketing and sales enablement functions
* Leverage competitive comparison guides to use in positioning against similar offerings from other organizations
* Develop customer references, testimonials and case studies for external and internal use
* Drive offering retention and upsell/cross-sell strategies for RICOH
* Conduct win/loss interviews for the region and perform ongoing analysis to determine the level of customer adoption and provide feedback to the offering team
* Monitor and report on the performance of portfolio offerings and communicate the results of related sales and portfolio marketing efforts
* Collaborate with channel teams where channel plays a key regional go-to-market role

QUALIFICATIONS (Education, Experience and Certifications)

Typically Requires:

* Bachelor's degree required, preferably in marketing, business, engineering or a related field
* 5+ years of experience in marketing strategy and execution
* Experience working in or supporting small and medium-sized businesses
* Strong business acumen
* Goal-oriented
* Creative and innovative
* Audience focused (buyers, customers and users)
* Empathetic to cultural nuances and field resources
* Highly collaborative and able to work across functional teams, matrix organizations and regions
* Detail-oriented and well organized
* Self-starter

KNOWLEDGE, SKILLS AND ABILITIES

* Ability to conduct regional, market, competitor and customer research to gather insights and assess market opportunities
* Ability to create value propositions and messaging strategies
* Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
* Ability to analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process
* Ability to link regional offering and solution launches to organizational campaign themes and goals
* Solid writing, communication, and presentation development and delivery skills
* Strong collaboration, influencer and cross-functional working skills
* Target personas and buying processes, relevant industries/segments and overall regional market landscape
* Knowledge of messaging methodologies
* Ability to keep up with relevant market trends
* Knowledge and understanding of company strategy, brand and value proposition
* Knowledge of best practices and emerging trends related to innovation and go-to-market strategy
* Critical thinking, project and time management

Ricoh is an EEO/Affirmative Action Employer -- Minorities/Women/Protected Veterans/Disabled.

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

Launch your career - Upload your resume now!

Upload your resume

Loading some great jobs for you...