marketing | Area Director, Business Development in Lafayette, TN
Area Director, Business Development
$86,460.00 - 191,960.00 / Year *
847 Chaffin Rd
Lafayette, TN 37083
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Th employer is a provider of senior living services.
In accordance to facility and district sales plans, must develop and execute tactics to maximize admissions of residents requiring a sub-acute level of care including regular contact with potential referral sources including hospitals, physicians, insurers, case management companies and health care agencies.
Maintains an 80% conversion ratio from referrals to admissions.
Serves as a key member of the facility sales team by assisting other members with coordination of sales calls to key accounts
Conducts industry analysis annually and local market analysis quarterly. Completes the business development tool (sales plan) weekly.
Ensures admission screening of potential residents, determines level of care, services required, equipment needs and insurance coverage, as appropriate.
Ensures company processes are followed to ensure the clinical and financial approval process in a timely manner.
Coordinates admissions with appropriate departments and staff
Directs efforts to the managed care industry by setting up appointments with case managers and explaining the services provided
Contacts local community agencies to generate a positive image and encourage word-of-mouth referral activities.
Maintains up-to-date knowledge of current regulations governing Medicare / Medicaid and private insurance company reimbursement processes.
Ensures all required records are maintained and submitted, as appropriate, in an accurate and timely
Ensures 80% of time is spent outside the building on census development in the local market.
Participates in weekly sales team meetings, reporting regularly on referral development and progress on targets
Expected to attend Sava University to obtain sales tactics and techniques to allow for success in the role
Perform other duties as assigned
Bachelor's Degree in marketing or 4+ years of relevant work experience
One to Three (1-3) years experience in health care, long-term care industry or insurance sales/marketing
One (1) year experience with proposal development process
Public relations experience, preferred
** Registered Nurse Preferred, but position may be filled by LPN/LVN
** RN must have one (1) year experience in patient/resident assessments; LPN/LPN must have a minimum of two (2) ears experience in patient/resident assessments.
Strong technical writing skills
Familiarity with medical terminology
Superior presentation skills - both one on one and in a group setting
Proficient in Microsoft Office Suite (Word, Excel, Powerpoint)
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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