Business Development Specialist


: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Job Details


Essential Duties and Responsibilities include the following:

  • Support sales team to qualify inbound leads, develop new business opportunities and efficiently funnel prospects through various stages of the sales cycle
  • Execute coordinated and timed digital sales strategy and events with emphasis on inbound sales lead generation and email marketing
  • Deliver best-in-class daily oversight of CRM program Salesforce thru strong communication, tracking, end user support and monetization of program
  • Assist in defining business processes using CRM software's best practices and general maintenance including the oversight of user accounts, importing and exporting of data
  • Work with our local park and corporate headquarter marketing and sales teams to create engaging, high performing email layouts, digital & print content, including marketing automation support to drive business
  • Analyze and utilize various data sources to explain drivers of business performance to inform both tactical and strategic marketing decisions
  • Responsible for the creating, managing and coordinating of all special events and sales related functions and creating effective sales programs and events to aggressively grow the assigned territories. Duties include: overseeing the sales, production and distribution of tickets, fielding inquiries, and penetrating existing accounts, while actively pursuing new business
  • Work directly with all AAA, Chambers of Commerce, Hotels & Motels, and other accounts related to the Tourism segment. This will include penetrating existing accounts, while actively pursuing new business and attending industry-related tradeshows. Duties include making several visits/calls to each account (pre-season and regular season) to help implement new sales/marketing strategies and maximize account performance
  • All other duties as assigned
  • Reporting Relationship: Reports to Resort General Sales Manager

    Skills and Qualifications:

  • Bachelors Degree in Marketing, Business or related field with 2-4 years of relevant experience
  • Demonstrated attention to detail with strong multi-tasking, time management organizational, and problem solving skills
  • Strong knowledge of CRM cloud applications (hands on experience with Salesforce CRM program)
  • Enterprise prospecting experience and marketing automation experience is preferred
  • Strong technical aptitude and should be very quick when it comes to learning new applications
  • Must be a self-starter who is accustomed to working very independently
  • Inside sales, ecommerce and live chat experience
  • Open availability required, including nights,weekends and holidays
  • Qualifications


    * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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