This position is based at The Ryan Center University of Rhode Island. A state-of-the-art, multi-purpose facility, the Thomas M. Ryan Center, located on the University of Rhode Island campus in scenic South County, opened its doors in June 2002. Home to URI Mens and Womens Basketball programs, the Ryan Center also features the URI football teams' locker room, along with athletic department offices, training rooms, players' lounges and a souvenir store.The venue seats 8,000 for basketball, and over 6,300 for concerts, family shows, lectures and other community events. The Ryan Center was designed and built to meet all ADA specifications to accommodate our guests with disabilities. Located in Kingston, the Center draws on an audience of over 1.4 million people within a 40-mile radius. You can learn more about our venue here: The Assistant Director of Marketing & Fan Engagement will play an integral role working closely with the Associate AD for Marketing in developing and implementing a comprehensive strategic plan for the Athletics Department with focus on creating memorable and exciting fan experiences while fostering innovative and collaborative efforts to engage students, staff, alumni, sponsors, donors and prospective fans of Rhode Island Athletics.
Responsibilities Develop and implement initiatives to increase student attendance and engagement at athletic events specifically for mens basketball, womens basketball and football while working closely with Student Affairs, Greek Life and Resident Life. Plan, direct and execute game production efforts for mens basketball, football and baseball including creation of game scripts, music/band, promotions, video, cheer/mascot and on-court presentations; while overseeing external fan engagement staff. Coordinate weekly external meetings working closely with Athletic Communications, Athletic Development, Ryan Center departments - Facilities, Box Office, Ticket Sales and Event Services as well as Rhody Sports Properties (Learfield). Collaborate with departments multi-media rights holder, Rhody Sports Properties (Learfield), to develop entertaining in-game promotions and activation of sponsorships. Facilitate all marketing and promotional efforts for volleyball as well as assisting Marketing Assistant with womens basketball including conducting meetings with coaches and other departments, developing game day atmosphere content as well as coordination of video and photo shoots. Develop and implement community and campus outreach programming for mens basketball, womens basketball, football and volleyball with the assistance of the Director of Marketing as well as Athletic Communications Department and Athletic Academic Affairs. Management of 50/50 for mens basketball and football; specifically, communication/selection of teams and paperwork. Management of student ticketing initiatives and Ruckus student group Oversight of Junior Ruckus Kids Club (Marketing Assistant along with student interns to handle day-to-day responsibilities) Oversight of Social Media account (@GoRhodyRams) (Marketing Assistant along with student interns to handle day-to-day responsibilities August-April); day-to-day management May-July. Day-to-day management of Athletics e-blasts including newsletters, ticket promotions, week of emails, etc. Manage intern program for Athletics including scheduling of grassroot initiatives for entire marketing department Supervision of student interns. Perform other duties and responsibilities as required, which occurs often. Assist in the marketing efforts of URI Athletics as necessary to maximize the revenue for both entities
Qualifications Bachelors degree from an accredited college/university in Marketing, Public Relations, Communications, Sports Management or related field. Minimum of 2 years of full-time experience in Division I college athletic marketing or professional sports marketing (not including graduate assistantships or unpaid internships) or minimum of 4 years of full-time experience in Division II college athletic marketing. Demonstrated experience with leading game presentation for live sporting events (preferably mens basketball, womens basketball or football). Excellent organizational, problem solving and communication skills required. Strong attention to detail with ability to create and maintain very specific timelines. Ability to design marketing materials; proficient in use of Microsoft Office products and Adobe Creative Suite. Experience with Paciolan Fan One platform specifically Neolane. Assertive, outgoing, hard-working, resourceful, as well as an independent thinker. Ability to supervise marketing, fan engagement and spirit squad staff/members. Capable of working a flexible schedule and extended hours including but not limited to working early mornings, nights, weekends and holidays in additional to traditional business hours. Possession of, or ability to obtain, a valid drivers license INTELLECTUAL/SOCIAL, PHYSICAL DEMANDS AND WORK ENVIRONMENT: The intellectual/social, physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. INTELLECTUAL/SOCIAL DEMANDS: While performing the essential functions of this job, the employee is continuously asked to multi-task under time limits. Position requires constant attention to precise details and accuracy of specified standards including: following simple to complex (more than 3 steps) instructions, and concentration which frequently extends beyond 30 minutes at a time. Employees in this role will constantly be in leadership role; requiring directing others either verbally or in writing to complete tasks in prescribed time frame. This position also requires constant use of interpersonal skills including: ability to direct/motivate/inform staff and foster collaboration, being able to recognize and resolve conflicts, being able to openly communicate in writing and verbally with clients. PHYSICAL DEMANDS: While performing the essential functions of the job, the employee constantly operates a computer and other office devices such telephones, copy machines, fax machines, etc; occasionally moves about inside the office to access storage areas, cabinets and office machinery; constantly moves about the arena and event sites before, during and after events to service clients and supervise staff; constantly communicates via telephone, email and in-person with others to exchange accurate information. WORK ENVIRONMENT:
Associated topics: analyst, business, community, demand generation, market, media, product market, relation, relationship, university relationship
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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