Director, Database Marketing Campaign Operations QA role
22 W North St
Check out similar listings!
Loading some great jobs for you...
Client Reference Code: 235767JOB SUMMARYThis role is responsible for designing, improving, and maintaining quality assurance of key marketing processes in a fast paced production environment. This person has to ensure quality marketing communications across many functions including List Process, Lead Generation, Direct Mail, Print Production, Email deployment, and Billing integration. This job entails implementing QA methodologies, writing complex queries, working across disparate data sets, streamlining process, and automating audits. This individual needs to be able to work in a live production environment with constant overlapping marketing campaigns and cannot slow down the pace of operations while assuring quality marketing communications. This person is also required to work with many marketing teams and will need to partner to create end to end quality execution across the separate teams.Individuals working in a near perfect process with numerous controls will not be a good fit, as this person will have to work in an opposite environment where robust controls do not currently exist, speed to market is key, flexibility is required, and last minute changes occur. This person will need to work with multiple marketing teams and will need to see the bigger picture and understand our marketing strategy to enable all audits are accounted for. This person needs to create sound audits from two directions, bottom up and top down. This person needs to understand that the last ??look back? before a campaign launches and hits customers is the most important step to ensure overall counts are aligned with the expected strategy. However, this person also needs to understand the individual steps that lead to final list selection, and make sure no errors occur in each of these steps.Knowledge base should include: telecommunications marketing operations, exception based auditing, data sampling, LEAN methodologies, SixSigma quality, Print Production, Proofing, billing systems, operational risk management.Soft Skills: Clear communication is key. The ability to articulate root causes in a chaotic swirl of disparate data is critical. The ability to partner with many teams which have different functional silos and goals is also critical. A clear understanding of the ultimate marketing objective for our various campaigns is also key.MAJOR DUTIES AND RESPONSIBILITIESQuality Assurance for Marketing and List OperationsProvide QA support in a live marketing production environmentOversee one individual SME and partner with a number of marketing departments.REQUIRED QUALIFICATIONSSkills/Abilities and KnowledgeAbility to read, write, speak and understand English SQL, complex joins, ETL, File Transfer, writing tables, QuerySurge, OracleAbility to understand and improve process.Knowledge base should include: telecommunications marketing operations, exception based auditing, data sampling, LEAN methodologies, SixSigma quality, Print Production, Proofing, billing systems, operational risk management.Ability to analyze and interpret data, including customer analysis/modeling for product useAbility to be a dedicated and passionate advocate of the value of database marketing and data-driven decision making throughout the Charter organizationAbility to identify analytical requirements for understanding shortfalls/excesses to appropriate marketing plans, campaigns, programs and initiativesKnowledge and first-hand familiarity with direct mail and outbound telemarketing tacticsOutstanding written and oral communications skills with extensive experience providing keen insights and performing formal presentations to C-level executives and other senior managementAbility to communicate with all levels of managementAbility to maintain confidentiality (and honor all Charter customer privacy requirements)Honesty, business integrity and ethicsAbility to make decisions and solve problems while working under pressureAbility to manage multiple projects at one time and handle shifting priorities Ability to communicate deliverables, timelines and obstacles to direct managementAbility to prioritize and organize effectivelyAbility to show judgment and initiative and to accomplish job dutiesAbility to supervise and motivate othersAbility to manage all phases of a large project from beginning to end with significant autonomyAbility to use personal computer and software applications (i.e. word processing, spreadsheet, etc.) and strong working knowledge of key customer analysis tools and solutionsKnowledge of program testing, tracking, profiling, targeting, metrics and analysisAdvanced SQL skillsProfessional expertise in 3rd party data providers and data enrichment strategies and techniquesAdvanced knowledge in creating operational segmentation and campaign cadence capabilities Advanced understanding of database technologies and database structuresUnderstanding of ETL processes and the ??pushing and pulling? of data across various environments Well versed in multi-channel marketing strategies, including email, direct mail, telemarketing, web site and customer service channelsUnderstanding of campaign delivery platformsEducationBachelor's degree in Marketing, Communications, Business, Management or related field; MBA or PhD preferredRelated Work Experience Number of YearsDatabase marketing experience 5+ Direct marketing experience 10+QA experience in live production environment 5+WORKING CONDITIONSOffice environmentMinimal travel as neededJob Code : MGN705 Dir, Database Mktg & Campaign Exempt 235767BR Associated topics: performance test, quality assurance, quality assurance analyst, quality assurance engineer, quality assurance lead, software quality, software quality assurance, software quality engineer, test, test engineer
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.